Zokit is a business networking group that focuses on bringing together a network of owners and directors of remarkable enterprises. They wanted to showcase what makes them special, by having their members answer a series of questions directly into the camera, backed up by filming their annual awards show. This captured the camaraderie of being a member and connections that could be made, alongside video testimonials from happy members. Zokit utilized our event video marketing services to build trust and create relatability.

In today’s digital age, event video marketing is crucial for showing prospects what’s in store for them when they book an event, and for capturing the essence and key points to share with a wider audience. They can be used to sell future events, reflect upon previous ones, and in all sorts of different areas such as key campaigns. Think about your customers journey. They don’t know what’s in store for them if they book your event, they might be searching for similar events or trying to find out what sets your event apart. Videos save them time, as once they find your video, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act.

Attention spans are short, so we ensure your message gets across effectively, especially with event video production. Video is about storytelling, showcasing your organization directly or indirectly. It explains how you make a difference, your core values, and unique selling points to increase sales and brand awareness, building trust and emotional connections. We’ll analyse competitors and brainstorm ideas to make your video stand out. Event video production has various purposes depending on the occasion. Typically, it aims to create the emotional response you desire for your event, and with your target audience.