Watkins & Gunn is an award-winning law firm in South Wales that we have produced many videos for. On this occasion, they were looking to bolster their sub-sites / sub-brands with trust-building and educational content. Here, for the Accident Claims site, alongside a promotional video, as part of our educational video production services we produced FAQ videos. These are important for potential customers to have their questions answered quickly and in an engaging manner.

The importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational video production is obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Such as FAQ videos for your website, video podcast filming, industry insights, hot topics, and similar areas. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?

Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.