The Open University were looking for a video podcast and promo videos for both internal and external use, relating to the TV show, Wales: Music Nation with Huw Stephens. The podcast consisted of Huw Stephens are 2 university lecturers. It was a 3-way conversation with 3 camera angles. We've covered various video podcasts and always rave about the benefits of educational marketing, whether internal or external. We can't share the podcast, but the stills imply the production. 

A video podcast is at the highest form of educational marketing. They appear to be the most effective way of engaging an audience whilst educating them. From a business perspective, the importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational videos are obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?

Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.