Prentis+ is the recruitment app designed to make finding the perfect apprenticeship opportunity simple, fast, and personalized for young people aged 16-25. Naturally, technology promotional videos are crucial in humanizing a software, and as such we produced a promotional video that would engage and build trust with their typically younger audience, whilst having a relatable story that would cause them to sign up, whilst working to combat the short attention spans. We decided to produce a video that had a more creative storyline compared to the typical salesy talking head interviews, to make people relate and feel other than think and decide.

A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. Think about your customers journey, especially with technology promotional videos. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally. 

Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.