# Black Swan Productions - Full Content

Award-winning creative video production agency at Great Point Studios, Cardiff, Wales. Winner of the Creative Impact Award at the Wales Business Awards 2026.

## Pages

### Home
URL: https://www.blackswanproductions.co.uk/
Black Swan Productions is an award-winning creative video production agency in Cardiff that enhances purpose-led brands.

### About
URL: https://www.blackswanproductions.co.uk/about
Black Swan Productions is a video production agency based in Cardiff, that works with clients across the UK.

### Brand Stand
URL: https://www.blackswanproductions.co.uk/brand-stand
Brand Stand is our flagship service, producing consistent long-form and short-form video content that builds authority and lasting thought leadership for brands.

### Work
URL: https://www.blackswanproductions.co.uk/work
We are a video production company that thrives on producing impactful brand stories for purpose-led brands.

### Success Stories
URL: https://www.blackswanproductions.co.uk/success-stories
We've worked with some excellent brands to bring their stories to life through video. Check out our video success stories with them.

### Content Hub
URL: https://www.blackswanproductions.co.uk/news
We produce educational content in the form of both educational videos and written blogs, alongside the Black Swan Podcast.

### Independent Films
URL: https://www.blackswanproductions.co.uk/indie-film
We're a film production company that produces unique independent psychological thriller films with our filmmakers and extended team.

### Black Swan Verticals
URL: https://www.blackswanproductions.co.uk/vertical-micro-dramas
Black Swan Verticals is the first Welsh vertical micro drama company, producing genre-driven vertical micro dramas with original IP.

### Contact
URL: https://www.blackswanproductions.co.uk/contact
Black Swan Productions is a production company in Cardiff that produces branded content and original content.

## Work projects

### Brand Stand - Video Podcasts
URL: https://www.blackswanproductions.co.uk/work/brand-stand-video-podcasts
Categories: Video Podcasts, Educational
We produce video podcasts for companies looking to show their expertise and culture with real personality and measurability.

### Legacy Force - Personal Brand
URL: https://www.blackswanproductions.co.uk/work/legacy-forge
Categories: Personal Branding
Legacy Forge supercharges the personal brands and online identities of notable individuals looking to stand out as a leading voice in their space.

### de Novo - Case Study
URL: https://www.blackswanproductions.co.uk/work/de-novo-solutions
Categories: Case Studies
de Novo Solutions is a multi-award-winning Welsh technology company and one of the original pioneers of Oracle Cloud. We have partnered with them across a series of video projects, from high energy event films to bold product announcements and recruitment marketing, helping position de Novo to the wider market as they continue their rapid growth.

### de Novo – Elite Business Live
URL: https://www.blackswanproductions.co.uk/work/elite-business-live
Categories: Promotional
de Novo Solutions, a multi-award-winning Welsh technology company and the original pioneers of Oracle Cloud over a decade ago. Now, they are pioneering once again into the experience economy. We utilised our technology video production services to produce an impactful video advert that would leave a lasting impression on their audience. This had to be exciting, fast, and yet convey the correct information for an audience of only the finest entrepreneurs. We produced this video in both English and Welsh.

### de Novo – BPO Announcement
URL: https://www.blackswanproductions.co.uk/work/bpo-announcement
Categories: Promotional
de Novo Solutions, a multi-award-winning Welsh technology company specialising in delivering personalised, data-driven digital experiences across Finance, HR, and Payroll functions using Oracle Cloud and ServiceNow, is pleased to announce the launch of its Artificial Intelligence-driven Next Generation Shared Services business operation. We utilised our technology video production services to produce a video that would leave an impactful and lasting impression on their audience.

### de Novo – Recruitment
URL: https://www.blackswanproductions.co.uk/work/de-novo-recruitment
Categories: Recruitment, Strategies
de Novo Solutions is a technology company that does things differently. In their words: we pride ourselves in being a close, supportive family unit with a strong team-working ethic and a “work hard, play hard” mentality. We aim to exceed expectations whilst, at all times, putting the customers’ needs as our top priority. Since we’ve produced many video projects for de Novo, we know that they can certainly back this up, as their staff story videos will also testify. In this high-impact form of recruitment video marketing, we ensure their energy and values shine through.

### V12 Retail Finance
URL: https://www.blackswanproductions.co.uk/work/v12-retail-finance-brand-video
Categories: Promotional
We produced a brand video for V12 Retail Finance. In their words: “Are you a retailer who cares about your customers and their passions? With over 20 years experience , we understand what’s important and we’re with you all the way. One of the sectors we’re lucky enough to support is the cycle sector, and it was a pleasure to be able to work with Team GB cyclist Ella Maclean-Howell and Black Swan Productions to create an amazing video that brings to life just why cycling matters. If you want to partner with a finance provider who knows what it means to help people achieve their dreams, get in touch today. We could be the perfect pairing."

### My Lifetime Care
URL: https://www.blackswanproductions.co.uk/work/my-lifetime-care
Categories: Promotional
My Lifetime Care helps families navigate one of life's most challenging transitions, guiding people through care funding and later life planning so their loved ones can access the care they deserve with dignity and security. We produced a company promo that puts those values front and centre, showing the warmth, reassurance and genuine human connection at the heart of what they do. Through considered visuals and a calm, trustworthy tone, the film speaks directly to families weighing up care decisions for the people they love. Promo videos like this build instant trust, helping a care provider stand out in a sector where compassion and credibility matter most.

### Venture Comet
URL: https://www.blackswanproductions.co.uk/work/venture-comet
Categories: Video Podcasts
Venture Comet is a video podcast that puts founders and their ideas in the spotlight. In this episode, Venture Comet CEO Kevin Smith interviews the business owner behind POCA Audio, exploring the story of the product, the funding he is looking to raise and the market he is going after. We produced the full episode to position Venture Comet as a credible voice in the startup and investment space, capturing a natural, in depth conversation that gives the audience a genuine look at an entrepreneur building something new. Video podcasts like this are an excellent way to build authority, grow an audience and create a library of shareable content from a single sitting.

### de Novo - Team Event
URL: https://www.blackswanproductions.co.uk/work/de-novo-team-event
Categories: Promotional, Events
de Novo Solutions brought their whole team together for a company event, and we were there to capture all of it. We filmed a series of staff interviews alongside general event promo, documenting the conversations, the laughter and the camaraderie that make de Novo such a close knit company. The result is a fast paced highlight film that celebrates the people behind the business and gives a real feel for the culture they have built. Event films like this are a powerful way to strengthen internal culture and show prospective talent exactly what it is like to be part of the team.

### Evie’s Story
URL: https://www.blackswanproductions.co.uk/work/eviesstory
Categories: Brand Films
Evie’s Story: A Fictional Warning About a Very Real Threat. Evie is not a real child – but her story could soon be real for thousands. In this short film, we imagine a world where a mother fights to protect her disabled daughter… and loses. Not because she was neglectful, but because the law presumed she was. This video received more than 200,000 views on Facebook from SinclairsLaw’s CEO, Michael Charles. We produced this emotive brand film using filmed interviews, a thoughtful script and stock footage to connect with Michael’s audience on Facebook, where we have been working to build up his brand for a long time. Alongside this, we captured various video podcasts.

### PrentisPlus
URL: https://www.blackswanproductions.co.uk/work/prentisplus
Categories: Promotional
Prentis+ is the recruitment app designed to make finding the perfect apprenticeship opportunity simple, fast, and personalised for young people aged 16-25. Naturally, technology promotional videos are crucial in humanising a piece of software, and as such we produced a promotional video that would engage and build trust with their typically younger audience, whilst having a relatable story that would cause them to sign up and combat shorter attention spans. We decided to produce a video with a more creative storyline, compared to the typical salesy talking-head interviews, to make people relate and feel rather than simply think and decide.

### Black Swan Ballers
URL: https://www.blackswanproductions.co.uk/work/blackswanballers
Categories: Promotional
Black Swan Ballers is an original series by us to promote the 5-a-side culture of football. Whilst Ballers could be seen as simply producing sport videos, our intent is to build a following on social media and showcase the mental health benefits of socialising, by pushing the boundaries in exploring different forms of capturing content. We release episodes occasionally on YouTube, but focus more often on sharing shorter clips on Instagram and TikTok. In the long term we’d love to bring on sponsors to ensure the show can not only survive, but grow, and have a wider impact. Producing this show helps us better understand the ins and outs of social media too.

### Documentary – WildBear Entertainment
URL: https://www.blackswanproductions.co.uk/work/wildbear-entertainment
Categories: Promotional
We filmed green screen interviews as part of an broadcast documentary for WildBear Entertainment, an international production company that produces high-end history, wildlife, sport, wars, and science for broadcasters such as ABC, National Geographic, PBS, and NBC. Although our role was only filming interviews, these were crucial for a major production with a large audience reach, and we had to ensure our production quality was top of the range, with all the latest equipment. We can only show a clip from our documentary filming, but the full documentary may be on WildBear’s website .

### Higgs LLP
URL: https://www.blackswanproductions.co.uk/work/higgsllp
Categories: Case Studies
We produced a case study video for Higgs LLP. The full breakdown of the story can be found here , and this video looks to tell the story of one of their clients from a personal level whilst fighting their legal battle. We focused on the relationship between the client and solicitor, and the impact that was made from working together, while focusing on authenticity above all else. The video was first released on the solicitor, Andy’s, LinkedIn page to strong engagement.

### Credas - Wallet Launch
URL: https://www.blackswanproductions.co.uk/work/credas-wallet-launch
Categories: Promotional, Events
Credas Solutions, the Welsh technology leaders in compliance and identity verification, brought us in to capture the launch of their new Credas Wallet. We were there to film the whole event, producing a high energy promotional video alongside filmed question and answer sessions and interviews with the team and their guests. The result tells the story of the product, the people behind it and the reaction in the room, giving Credas a suite of content to share long after the day itself. Event films like this let a brand relive a milestone moment and put their innovation in front of a much wider audience.

### Credit Union of Wales
URL: https://www.blackswanproductions.co.uk/work/credit-union-of-wales
Categories: Promotional, Events
Credit Union of Wales marked twenty five years with a celebration of the people and communities at the heart of the movement. We captured the full evening, producing a promotional film of the night alongside filmed talks, speeches and interviews. The aim was to bottle the atmosphere of the occasion and recognise the volunteers, members, partners and staff who have built the credit union over a quarter of a century. The finished content gives them a lasting record of the milestone and a powerful way to share their story and impact with communities across Wales.

### It's Never You
URL: https://www.blackswanproductions.co.uk/work/its-never-you
Categories: Promotional
It's Never You is a charity founded by Ceri and Frances in memory of their son, created to support the parents of children with cancer. The name comes from the words every parent dreads, that you always think it is someone else's child and never your own. We produced a promotional film to help tell their story and raise awareness of the work they do, following founder Ceri as he walked from the hospital where his son died all the way to Downing Street. It was a privilege to help a cause this important share its message, and to create a film that honours their son while supporting other families facing the hardest of times.

### Credas
URL: https://www.blackswanproductions.co.uk/work/credas
Categories: Promotional
We've been working with Welsh technology leaders, Credas Solutions, across a series of video podcasts where they bring on industry leaders in their space and discuss topics. We have been producing full episodes as shown in the video above, shorter clips as shown on their LinkedIn feed alongside trailers to promote the full episodes. This positions Credas as subject experts in their field by discussing in-depth topics in a long-form capacity.

### TV Commercial – Bryngarw House
URL: https://www.blackswanproductions.co.uk/work/tv-commercial-bryngarw-house
Categories: Drone, TV Commercial
Bryngarw House combines country house charm character with modern elegance, couples receive exclusive use of the venue, to make their wedding days truly special. Alongside producing a promotional video , we also produced a TV commercial using the same footage, which includes drone filming and more. Wedding venue video production is crucial for connecting with the target audience of potential customers. Imagine a couple searching for a venue, they’re going through so many different routes, and video cuts straight to the chase for them.

### Wales Legal Awards 2023
URL: https://www.blackswanproductions.co.uk/work/wales-legal-awards-2023
Categories: Events
The Wales Legal Awards celebrate excellence in teams practicing law and providing legal services in Wales. It’s a culmination of recognizing top-performing firms for their hard work and networking throughout the night. The event offers various awards, including ‘Law Firm of the Year’ and ‘Rising Star of the Year’. Due to our reputation in the legal sector , the organizers chose us to cover the event’s video production and showcase the industry-recognized event. Overall, we produced a key video capturing the special night and created separate videos for each award winner. Additionally, we incorporated memories captured through photography. “On behalf of the Wales Legal Awards, Black Swan Productions created a fantastic video showcasing the ceremony winners and celebrations. We were thrilled with the outcome and would highly recommend Haydn and Black Swan Productions for any promotional videos/film requirements."

### de Novo - Daniella Sutton
URL: https://www.blackswanproductions.co.uk/work/daniella-de-novo
Categories: Promotional, Events
de Novo Solutions stepped in to sponsor rising British racing driver Daniella Sutton, and we were there to capture the partnership. Daniella is a young Formula 4 driver who has battled juvenile arthritis and gone on to compete at the highest levels of motorsport, becoming an ambassador for others living with the condition. We filmed the event and produced a promotional video celebrating both her determination and de Novo's commitment to backing local talent. The film puts a human story at the centre of the sponsorship, showing what can be achieved when an ambitious technology company gets behind someone with the drive to overcome the odds.

### de Novo - Staff Stories
URL: https://www.blackswanproductions.co.uk/work/de-novo-staff-stories
Categories: Meet The Team, Recruitment
Staff stories are one of the most authentic ways for a company to show what it is really like to work there, and de Novo Solutions wanted exactly that. We sat down with members of the team across the business to hear, in their own words, why they love working at one of Wales' fastest growing technology companies. The result is a series of honest, personal interviews that capture the culture, the people and the sense of family that de Novo is known for. Content like this is a powerful recruitment tool, helping prospective talent picture themselves on the team long before they ever apply.

### de Novo Welsh Council
URL: https://www.blackswanproductions.co.uk/work/de-novo-welsh-council
Categories: Case Studies
de Novo Solutions has worked closely with a Welsh Council to transform the technology behind some of its most important services. We produced a case study video documenting that partnership, telling the story of how the council modernised its HR, payroll, finance and procurement systems by moving to Oracle Cloud. The film gives a clear, human account of a complex digital transformation, capturing the people who made it happen and the difference the new systems make day to day. Case study films like this turn technical achievements into a story that any audience can understand and trust.

### NHS Wales – Building A Fairer Gwent
URL: https://www.blackswanproductions.co.uk/work/nhs-wales
Categories: Events, Promotional
NHS Wales: “Three years after the publication of ‘ Building a Healthier Gwent ’, the data tells us that it is getting harder not easier for people in communities across Gwent to live healthy, fulfilled lives. Inequities have been amplified by the direct and indirect harms of COVID-19 and the cost of living crisis. To support change Gwent has now become a Marmot Region." We provided a campaign video for NHS Wales that included interviewing Sir Michael Marmot , Dr Sarah Aitken and various CEO’s of South Wales councils. We combined the interviews with matching content from the day’s conference, footage from other relevant projects, and stock videos to create relatability and trust. “Haydn and the team supported in the filming and editing of a campaign video for Building a Fairer Gwent, Commissioned by the Gwent Public Services Board, through Aneurin Bevan University Health Board. Haydn and the team were extremely accommodating and took the time to really understand our requirements. The end product was well received by stakeholders and continues to be used over a year on. Would highly recommend Black Swan Productions to anyone in need of a fab video team!"

### Celtic English Academy | Summer Programme
URL: https://www.blackswanproductions.co.uk/work/celtic-english-academy
Categories: Promotional
We worked with Celtic English Academy on various exciting projects, filming the students experiences on summer programs, filming the students in the classrooms, and hearing directly from the students with testimonial videos, whilst providing photography services . For this project, Celtic English Academy were looking to capture the experience of their students in their typical educational setting, and the fun experience of their local trip to Cardiff Bay. In this, we provided a promotional video, social media content and photography to maximise the filming. When it comes to capturing the students perspective, education video marketing is vital, as people of all ages and demographics can watch and connect with a well produced video.

### Tanylan Farm
URL: https://www.blackswanproductions.co.uk/work/tanylan-farm
Categories: Promotional
Nestled on a 200 acre former dairy farm, Tanylan Farm Holiday Park Wales is a unique and scenic holiday destination situated in Carmarthenshire. When it comes to getaway providers, it can be common for their marketing to only have a walk-through video or photographs that show the location. Naturally, both options lack a relatable and emotional connection. In this instance, Tanylan Farm wanted to provide their potential customers with a higher level of engagement. They were looking to utilize experience video production in order to that capture the emotional experience of visiting them and their local area with real humans having a great time, instead of simply walk through videos of their cottages.

### Memoria – Teddy Bear
URL: https://www.blackswanproductions.co.uk/work/memoria-teddy-bear
Categories: Brand Films, Products, Strategies
We’ve produced a number of video projects for Memoria, who are one of the largest and most respected funeral providers in the UK. They decided to venture into home memorial products, and we provided studio and lifestyle photography and videos . On this occasion, they were looking to promote their teddy bear product in a more unique manner. Thus, we produced a narrative-led, emotional brand film, in order to connect with people on an authentic level. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather. “Very pleased to be able to say that I’ve been working with Black Swan Productions for the first 6 months of this year and we’ve done a number of things preparing professional videos for products that we’re about to launch on our retail webpage, films around our beautiful facilities, training videos and a number of other projects that we’re working on, and I have to say their professionalism has been absolutely outstanding, we are delighted with what they’ve done for us, and the end productions have been absolutely exceptional, highly recommend Black Swan Productions."

### Optimo
URL: https://www.blackswanproductions.co.uk/work/optimo
Categories: Promotional, Testimonials
Optimo are a family-run, passionate and hard-working cleaning and maintenance company in Cardiff. They wanted to produce a cleaning promotional video which consisted of client success stories to show potential clients what could be in store for them. This is because Optimo are known for offering a service with a smile, and having a strong relationship with their clients. The best way to show this was through video. So, alongside a promotional video of the company, we went a step extra, and also provided them with a fun outtakes video.

### University Law Solicitors (W&G)
URL: https://www.blackswanproductions.co.uk/work/university-law-solicitors
Categories: Promotional
We’ve worked with Watkins & Gunn Solicitors on many projects over the years, and on this occasion, we produced a promotional video for their sub-site, University law solicitors, which are dedicated to helping university students through difficult times. Instead of going for a talking head in a suit talking about the firms services, USPs, values, etc, we want a different route, and looked to build trust through our reputable legal video production services . We produced a video that shows a students stressed, finding the firm, helping their dispute with a universitiy. “We wanted videos to bring our business to life online as sometimes still images and text just don’t really get the brand and our message across. So, I approached Black Swan Productions to help us. They were very approachable and quickly understood the brief, and we formed a plan to deliver a bespoke video. Arrangements were very flexible, and we filmed at our offices. There were plenty of challenges as we as lawyers are not the most natural in front of camera, but they used their experience to put everyone at their ease and made sure that we had the perfect setting and backdrop. Black Swan delivered a high-quality product that we’re really happy with and I would highly recommend them. As a result, we’ve chosen to use them on a number of other projects and have been equally delighted with the outcome.

### Accident Claims Wales (W&G)
URL: https://www.blackswanproductions.co.uk/work/accident-claims-wales
Categories: Promotional
We’ve worked with Watkins & Gunn Solicitors on many projects over the years, and on this occasion, we produced a promotional video for their sub-site, Accident Claims Wales, which specialises in accidents at work, road traffic accidents (including motor cycle accidents), slipping and tripping accidents and clinical negligence (medical negligence) claims. Instead of going for a talking head in a suit talking about the firms services, USPs, values, etc, we want a different route, and looked to build trust through our reputable legal video marketing . “We wanted videos to bring our business to life online as sometimes still images and text just don’t really get the brand and our message across. So, I approached Black Swan Productions to help us. They were very approachable and quickly understood the brief, and we formed a plan to deliver a bespoke video. Arrangements were very flexible, and we filmed at our offices. There were plenty of challenges as we as lawyers are not the most natural in front of camera, but they used their experience to put everyone at their ease and made sure that we had the perfect setting and backdrop. Black Swan delivered a high-quality product that we’re really happy with and I would highly recommend them. As a result, we’ve chosen to use them on a number of other projects and have been equally delighted with the outcome.

### Celtic English Academy | AFS Innovators
URL: https://www.blackswanproductions.co.uk/work/afs-innovators
Categories: Promotional
We worked with Celtic English Academy on various exciting projects, filming the students experiences on summer programs, filming the students in the classrooms, and hearing directly from the students with testimonial videos, whilst providing photography services . For this project, Celtic English Academy were looking to capture their AFS Innovators partnership, as we filmed the students experience at Aerospace Bristol and Bristol Museum, whilst providing photography services. When it comes to capturing the students perspective, experience video production is vital, as people of all ages and demographics can watch and connect with a well produced video.

### Watkins & Gunn Recruitment
URL: https://www.blackswanproductions.co.uk/work/watkins-and-gunn-recruitment
Categories: Meet The Team, Recruitment, Strategies
We’ve worked with Watkins & Gunn Solicitors on many projects over the years, as part of our legal video services , and on this occasion they were looking for recruitment videos to showcase the company culture through staff stories and highlight their values and mission as a firm, to bolster recruitment efforts. We sat down with their solicitors of varied experience levels, and discussed their journeys and how they relate to the firm. After filming, Watkins & Gunn was awarded UK’s Best Workplaces recognition and later won the Workplace Wellbeing Award at the Wales Business Awards 2024. The first video of six, is about Aisha. “We wanted videos to bring our business to life online as sometimes still images and text just don’t really get the brand and our message across. So, I approached Black Swan Productions to help us. They were very approachable and quickly understood the brief, and we formed a plan to deliver a bespoke video. Arrangements were very flexible, and we filmed at our offices. There were plenty of challenges as we as lawyers are not the most natural in front of camera, but they used their experience to put everyone at their ease and made sure that we had the perfect setting and backdrop. Black Swan delivered a high-quality product that we’re really happy with and I would highly recommend them. As a result, we’ve chosen to use them on a number of other projects and have been equally delighted with the outcome.

### Power Exhibitions 2024
URL: https://www.blackswanproductions.co.uk/work/power-exhibitions
Categories: Events
Power Exhibitions host a variety of events with industry leaders sharing their knowledge on their expertise, alongside top quality networking opportunities. We captured the event held in London, with an event promo , capturing all speeches on stage and photography. We were delighted to produce content that achieved the desired results and we’re ready to capture the upcoming events, with the next being in November. As leading event videographers, we always look to maximise the occasion with our passionate team. “Recently worked with the Black Swan team at one of our events in central London. The project required some high end video capture of speaking sessions that were taking place at the event, as well as needing to capture key moments for our latest promo video. Pre event, the Black Swan team were on point with ensuring they had all the information they needed to fulfil our requirements, with regular touch points. On the day, the team were efficient and dynamic with the delivery of their services and made sure we were kept informed throughout the day of the developments of the content being captured, but also worked independently enough to ensure minimal disruption to the flow of the day. The onsite team were very engaging and accommodating, not just to us, but with our attendees and clients, which had a great impact on the event. The post event production was slick and fast with the final outcome being delivered ahead of timeframes and beyond expectations. I look forward to working with the Black Swan team again later this year and am already mapping out our partnership moving into 2025."

### Operational Real Estate Festival 2024
URL: https://www.blackswanproductions.co.uk/work/operational-real-estate-festival-2024
Categories: Events
Operational Real Estate Festival 2024 (OpRE), is a real estate and hospitality conference re-imagined. OpRE is an evolution of the Hotel Alternatives Event (HAE) founded by Hotel Analyst in 2015. It brings together leaders in the real estate field to educate from the stage and network with each other. As the event video producers, we were brought in to capture the event from the arrival, general networking, on stage speakers, audience reactions and more, resulting in an event promotional video and 18 talking head interviews from attendees.

### Pontypridd United
URL: https://www.blackswanproductions.co.uk/work/pontypridd-united
Categories: Promotional
Pontypridd United FC is a Welsh football club, based in Pontypridd, with a strong history and local community that has supported their journey for years. The club currently plays in the Cymru Premier and has strong aspirations for the future. Pontypridd were looking for a promotional video to showcase their academy, alongside capturing the overall culture and values of the club, and what they’re looking to achieve moving forward. We interviewed their players whilst also capturing the feeling of attending a match, which we covered under our sports video production services.

### Watkins & Gunn Wellbeing
URL: https://www.blackswanproductions.co.uk/work/watkins-and-gunn-wellbeing
Categories: Meet The Team, Recruitment, Strategies
Working alongside Watkins and Gunn Solicitors again, this time to create a innovative video submission for the Wales Business Awards 2024 / Chambers Wales South East, South West and Mid in hopes they win the Workplace Wellbeing Award amongst fierce competition. And it turns out… they won! We produced a creative and fun wellbeing video that truly showcased the fantastic values, culture and personality of the firm, and how they prioritise the wellbeing of their staff. This ties into the recruitment videos we produced for the firm, to bring top solicitors to the firm whilst avoiding costly recruitment fees. *Video being used privately for now.* “We wanted to make a video to showcase our Colleague Wellbeing sub-brand and programme of events. We wanted the video to be a unique reflection of our firm’s values and our collaborative spirit. Black Swan quickly understood the brief and were happy to offer us a live editing session so that we could work together to ensure the end product was exactly what we wanted. We’re really delighted with the outcome and I would highly recommend them."

### SinclairsLaw – Live Broadcast
URL: https://www.blackswanproductions.co.uk/work/sinclairslaw-live-video-podcast-filming
Categories: Educational, Video Podcasts
SinclairsLaw is a highly reputable law firm that offers various legal services but is most known for their special educational needs law. We’ve been working with them for a while now on a variety of educational marketing projects. They wanted us to evolve their in-house video podcasts with a higher quality production and strategy. Since our involvement with the video podcast filming, the engagement has increased strongly, with this live video reaching around 7k viewers on Facebook. This leads too overwhelming amounts of enquiries for the firm, by helping their audience with excellent educational content. As part of our legal video production services we’ve also filmed these ‘on the road’ for the firm.

### D3 Digital
URL: https://www.blackswanproductions.co.uk/work/d3-digital
Categories: Promotional, Testimonials
D3 Digital is a software agency in Cardiff that helps to empower innovative businesses to thrive online. They do this with a three-step process of Design, Develop and Deploy. They wanted to utilize our technology video production services to produce a promotional video that consists of authentic client testimonials. We worked together to bring in some of their happy clients to share their stories of working with D3 Digital. “Alongside our great video, Black Swan Productions have been working with our forward-thinking clients at D3 Digital to provide video projects that bolster the websites, apps, and overall digital presence. We’ve been impressed with their passion and results-driven focus to ensure our clients have a great return on their investment and increase their brand awareness. We’re looking forward to working together and combining our creative vision for future projects."

### Zynd
URL: https://www.blackswanproductions.co.uk/work/zynd-technology-video-marketing
Categories: Promotional
Zynd is the 21st century technology that unifies the candidate and employer experience. They are a job site that offer talent development and training, and work alongside schools, colleges and universities to bring this to life. Now, technology video marketing is crucial in humanizing a software, and as such we produced a promotional video that would engage and build trust with their typically younger audience, whilst having a relatable story that would cause them to sign up, whilst working to combat the short attention spans.

### Memoria – Training
URL: https://www.blackswanproductions.co.uk/work/memoria-training-video
Categories: Corporate, Training
Memoria is one of the largest and most respected independent funeral companies in the UK, and we have produced many projects with them, from emotional brand films to product videos to corporate videos and beyond. On this occasion, we produced this training video. Whilst the video is for internal viewing only, it runs for 2+ hours, and saves the training team countless hours and provides a more engaging form of induction for new staff, by sharing the companies history, values, services and more. Video is private and for internal viewing only. “Black Swan were professional throughout. They shot a 2-hour long training video for us which had to incorporate hours of old footage from 80s and 90s television programmes and then edit that into a long piece to camera which looked to replicate an in-person training session. I was particularly impressed by the work ethic displayed in identifying the older footage which was not an easy task. We then went through several edits in post-production – all of which were managed well and in a timely fashion. I would have no issue in recommending Black Swan to any organisation – large or small."

### The Open University
URL: https://www.blackswanproductions.co.uk/work/the-open-university-video-podcast
Categories: Corporate, Video Podcasts
The Open University were looking for a video podcast and promo videos for both internal and external use, relating to the TV show, Wales: Music Nation with Huw Stephens. The podcast consisted of Huw Stephens are 2 university lecturers. It was a 3-way conversation with 3 camera angles. We’ve covered various video podcasts and always rave about the benefits of educational marketing, whether internal or external. We can’t share the podcast, but the stills imply the production. “Great editing quality and flexibility. Very good understanding of production needs and accommodating quickly to changes."

### Operational Real Estate Festival 2023
URL: https://www.blackswanproductions.co.uk/work/operational-real-estate-festival-event-video-production
Categories: Events
Operational Real Estate Festival 2023 (OpRE), is a real estate and hospitality conference re-imagined. OpRE is an evolution of the Hotel Alternatives Event (HAE) founded by Hotel Analyst in 2015. It brings together leaders in the real estate field to educate from the stage and network with each other. Under our event video production services, we were brought in to capture the event from the arrival, general networking, on stage speakers, audience reactions and more, resulting in an event promotional video and 15 talking head interviews from attendees.

### Operational Real Estate Festival 2023 – Interviews
URL: https://www.blackswanproductions.co.uk/work/operational-real-estate-festival-event-filming
Categories: Corporate, Events
Operational Real Estate Festival 2023 (OpRE), is a real estate and hospitality conference re-imagined. OpRE is an evolution of the Hotel Alternatives Event (HAE) founded by Hotel Analyst in 2015. It brings together leaders in the real estate field to educate from the stage and network with each other. Under our event video production services, we were brought in to capture the event filming from the arrival, but also 18 talking head interviews from attendees asking them about their perspectives and asking them various questions.

### Celtic English Academy | Testimonials
URL: https://www.blackswanproductions.co.uk/work/celtic-english-academy-education-video-marketing
Categories: Promotional
We worked with Celtic English Academy on various exciting projects, filming the students experiences on summer programs, filming the students in the classrooms, and hearing directly from the students with testimonial videos, whilst providing photography services . For this project, Celtic English Academy were looking to capture the experience of their students by asking them direct questions about their experiences. In this, we provided a promotional video, social media content and photography to maximise the filming. When it comes to capturing the students perspective, education video marketing is vital, as people of all ages and demographics can watch and connect with a well produced video.

### Bryngarw House – Awen Trust
URL: https://www.blackswanproductions.co.uk/work/bryngarw-house-wedding-venue-video-production
Categories: Drone
Bryngarw House combines country house charm character with modern elegance, couples receive exclusive use of the venue, to make their wedding days truly special. What better way to promote a venue and experience than with a promotional video that highlights the unique selling points and charm. Under our wedding venue video production services, we provided a promotional video, photography, and content for socials and drone footage. Putting the customers perspective first, imagining them searching for a venue, it only makes sense to provide something that is both engaging and educational, whilst being without any negative elements to put them off their dream experience.

### Zokit
URL: https://www.blackswanproductions.co.uk/work/zokit-event-video-marketing
Categories: Events, Testimonials
Zokit is a business networking group that focuses on bringing together a network of owners and directors of remarkable enterprises. They wanted to showcase what makes them special, by having their members answer a series of questions directly into the camera, backed up by filming their annual awards show. This captured the camaraderie of being a member and connections that could be made, alongside video testimonials from happy members. Zokit utilized our event video marketing services to build trust and create relatability.

### Better Men
URL: https://www.blackswanproductions.co.uk/work/better-men-personal-brand-filming
Categories: Promotional
Better Men offers a carefully crafted coaching service that is designed to enable men to succeed both professionally and personally; to live lives with increased clarity, greater purpose, more time, better health, higher levels of energy and enthusiasm and deeper connected relationships. They wanted a promotional video to match the quality of their work, so that’s what we provided, and the results spoke for themselves. Dan Stanley represents Better Men and we provided personal brand filming to capture his values, mission and expertise. “Working with Black Swan Productions to produce a promotional video for my business was an efficient and professional experience. From brainstorming what sets my business apart and discussing our mission and values, to working out great locations that match the script, I have been thoroughly impressed with the outcome; Within a weeks of posting on social media and having it on my homepage, the video produced has already directly generated sales. I look forward to working with Black Swan Productions in the future and can confidentially recommend for anyone considering video work."

### Watkins & Gunn FAQ’s
URL: https://www.blackswanproductions.co.uk/work/watkins-and-gunn-faqs
Categories: Corporate
Watkins & Gunn is an award-winning law firm in South Wales that we have produced many videos for. On this occasion, they were looking to bolster their sub-sites / sub-brands with trust-building and educational content. Here, for the Accident Claims site, alongside a promotional video, as part of our educational video production services we produced FAQ videos. These are important for potential customers to have their questions answered quickly and in an engaging manner. “We wanted videos to bring our business to life online as sometimes still images and text just don’t really get the brand and our message across. So, I approached Black Swan Productions to help us. They were very approachable and quickly understood the brief, and we formed a plan to deliver a bespoke video. Arrangements were very flexible, and we filmed at our offices. There were plenty of challenges as we as lawyers are not the most natural in front of camera, but they used their experience to put everyone at their ease and made sure that we had the perfect setting and backdrop. Black Swan delivered a high-quality product that we’re really happy with and I would highly recommend them. As a result, we’ve chosen to use them on a number of other projects and have been equally delighted with the outcome.

### The Success Seminar
URL: https://www.blackswanproductions.co.uk/work/success-seminar
Categories: Promotional
We produced a promotional video for the Success Seminar to help them showcase an event they have planned targeted at typically successful men who are feeling unfulfilled in their lives, discussing things like finances, mental health, goals, and more. We filmed in various key parts of Cardiff, and decided to go with the creative decision of walking speeches to camera to create a more bold and impactful message. We were looking for a great promotional video to promote our upcoming high-profile event in the Principality Stadium called The Success Seminar. Our original plan was to shoot a very quick promo with some smaller clips around the stadium, but after chatting with the team at Black Swan Productions, we collaborated on creative ideas to come up with something far more engaging and unique that has gone down really with with customers and been very successful in selling tickets. Deciding to film around Cardiff, walking and talking to the camera whilst highlighting various iconic locations brought everything together nicely.

### CFeleven
URL: https://www.blackswanproductions.co.uk/work/cfeleven-hospitality-video
Categories: Promotional
We produced a promotional video and photography package for CFeleven to capture the fantastic and energetic customer experience when visiting the restaurant which is also a popular gin bar. Looking at the various services they offer and the overall fantastic atmosphere, this package was designed for their website and social media, to release high-quality, consistent and engaging content moving forward. A hospitality video saves potential consumes time whilst building up excitement. Showcasing the customers having a great time, without ruining their experience was essential in this project. We wanted to showcase the natural fun they were having, without making it seem unauthentic.

### Insole Court
URL: https://www.blackswanproductions.co.uk/work/insole-court
Categories: Drone
We produced a drone video for Insole Court to showcase their stunning mansion from the sky with aerial cinematography. Capturing the mansion, gardens, and surrounding area helps show potential visitors what they’re in for. Aerial cinematography has an unmatched ability to showcase things on a grandiose, higher level. Whilst drone filming may seem as simple as renting a drone and recording, the key skill comes in the experience of the operator and the strategy behind what you’re looking to achieve with the footage. “Black Swan Productions produced an excellent drone video of Insole Court. It exceed our expectations and I’m sure we’ll work with Black Swan Productions in the future."

### Jake Weller – Quiet Town
URL: https://www.blackswanproductions.co.uk/work/jake-weller-music-video-production
Categories: Music Videos
We produced a music video for Jake Weller’s song “Quiet Town," which looks to capture the story behind the lyrics and offer an insight into Jake’s psyche. Through carefully crafted visuals, the video delves into the themes and emotions conveyed in the song, providing a deeper understanding of Jake’s artistic expression. By aligning the narrative of the video with the song’s message, we aimed to create a more immersive and engaging experience for the audience, allowing them to connect with Jake on a more personal level. This visual representation not only enhances the storytelling aspect of “Quiet Town" but also solidifies Jake’s unique artistic identity. “I worked with Black Swan Productions for my music video ‘Quiet Town’. We brainstormed ideas with their very creative team and landed on a concept that fit the story of the song perfectly. Black Swan Productions sorted all the logistics from actors, locations, filming, and everything in-between. They were professional, hard-working and managed to create a great atmosphere on set, making the whole experience very fun and making it easy for me to focus on my performance in front of the camera. After filming was complete, they started working on the editing, sending me a first pass of the edit sooner than expected. They addressed every one of my notes and we collaborated to create the perfect final product. I will definitely be working with Black Swan Productions on future projects and recommend them to anyone looking to make their next music video."

### Clocks and Colours – Black Widow
URL: https://www.blackswanproductions.co.uk/work/black-widow-brand-film-production
Categories: Brand Films, Products
As part of a series of brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. In this instance, we looked at the metaphorical nature of the Black Widow ring and the deep meaning of making time count. These are different to our standard video production projects , as they are narrative-led. Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn’t to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand’s core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.

### Clocks and Colours – Hyperion
URL: https://www.blackswanproductions.co.uk/work/hyperion-narrative-brand-film
Categories: Brand Films, Products
As part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This project looked to capture the feeling of the fantasy Hyperion creature, following on from the brands vision and consistent storytelling. These are different to our standard video production projects , as they are narrative-led.

### Clocks and Colours – North Star
URL: https://www.blackswanproductions.co.uk/work/north-star-film-production-services
Categories: Brand Films, Products
Under our film production services and as part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This film looked to capture the mythical nature of the North Star and beauty of journey, following on from the brands vision and consistent storytelling. These are different to our standard video production projects , as they are narrative-led.

### Aligned with Love
URL: https://www.blackswanproductions.co.uk/work/aligned-with-love-company-promotional-video
Categories: Promotional
Aligned with Love are a purpose-led small business that look to improve peoples relationships, whether romantic, business, or otherwise. We produced a company promotional video for Aligned with Love to help them showcase the fantastic work they do in helping them heal and repair relationships. The video looked at their services, unique selling points, values, testimonials and more. “We approached Black Swan Productions as we were looking for a professional video to showcase our work on the homepage of our website. At the beginning we didn’t have a clear idea of the outcome, but they seemed very sure of what they needed to do and I nave to say they definitely surpassed our expectations. The quality of the filming, editing, was simply excellent. They made us feel really comfortable and safe and we had an amazing experience during the recording day. It was fun, they knew exactly what to do at every moment, the result was amazing, and the video is doing great in our business. I can highly recommend Black Swan Productions for any video production services you may be looking for."

### BNI Intrepid
URL: https://www.blackswanproductions.co.uk/work/bni-intrepid-business-promotional-video
Categories: Promotional
BNI Intrepid are a leading business networking group that look to connect local South Wales business owners together to help them network and increase their revenues and skillsets. We produced a business promotional video for BNI Intrepid to help them showcase the fantastic work they’ve done in evolving businesses and improving the lives of entrepreneurs. The video looked at speaking to members of the chapter about their experiences. “The team at Black Swan Productions have created a fantastic promotional video for BNI that really highlights the business opportunities along with the friendships made through networking. The quality of not only the production but also the scripting is outstanding. I’d have no hesitation in recommending the team to any business looking to market themselves through video."

### Watkins & Gunn – Platform
URL: https://www.blackswanproductions.co.uk/work/watkins-and-gunn-platform-service-videos
Categories: Corporate, Educational, Services, Strategies
Watkins & Gunn Solicitors are a leading law firm offering a range of services to meet the diverse needs of their clients. We produced a series of service videos for Watkins & Gunn Solicitors, each designed to highlight a specific service. These videos showcase the firm’s expertise, dedication, and unique selling points, making it easier for potential clients to understand and engage with their offerings. By speaking directly to the needs of their audience, these videos help build trust and make the decision-making process smoother. “We wanted videos to bring our business to life online as sometimes still images and text just don’t really get the brand and our message across. So, I approached Black Swan Productions to help us. They were very approachable and quickly understood the brief, and we formed a plan to deliver a bespoke video. Arrangements were very flexible, and we filmed at our offices. There were plenty of challenges as we as lawyers are not the most natural in front of camera, but they used their experience to put everyone at their ease and made sure that we had the perfect setting and backdrop. Black Swan delivered a high-quality product that we’re really happy with and I would highly recommend them. As a result, we’ve chosen to use them on a number of other projects and have been equally delighted with the outcome."

### Memoria Testimonial
URL: https://www.blackswanproductions.co.uk/work/memoria-video-testimonial
Categories: Strategies, Testimonials
We have been working with Memoria Funerals on various projects which can be found on our brand stories page. We’ve covered brand films, corporate videos, training videos, product videos and more. Due to the success of these projects, they offered us to film a video testimonial about our relationship and success. The benefits of success stories can’t be understated, as it shows you’ve made a strong enough impact for your client to share their thanks in perpetuity on camera. “Very pleased to be able to say that I’ve been working with Black Swan Productions for the first 6 months of this year and we’ve done a number of things preparing professional videos for products that we’re about to launch on our retail webpage, films around our beautiful facilities, training videos and a number of other projects that we’re working on, and I have to say their professionalism has been absolutely outstanding, we are delighted with what they’ve done for us, and the end productions have been absolutely exceptional, highly recommend Black Swan Productions."

### Sinclair’s Law – Video Podcasts
URL: https://www.blackswanproductions.co.uk/work/sinclairs-law-video-podcast-production
Categories: Educational, Video Podcasts
We've been producing video podcasts for many years for Welsh law firm, SinclairsLaw, which are released on the Facebook channel of CEO, Mike Charles. Through efforts like video podcasts, Mike has built up the largest following in his subject matter, SEN law, with 50,000+ followers. Some of the episodes we produce have been live so don't appear on the video section of Facebook, but these podcasts speak directly to parents facing issues, typically with schools and councils, and showcase the expertise of Mike and his staff within the firm. We also produce trailers and shorter clips to go alongside the long-form productions.

### Memoria – Attended Funerals
URL: https://www.blackswanproductions.co.uk/work/memoria-attended-funerals-landing-page-videos
Categories: Corporate, Services, Strategies
Memoria, a leading funeral service provider offers a range of compassionate services to support families during difficult times. We produced a series of service videos for them, each designed to highlight a specific aspect of their offerings. These videos showcase the provider’s expertise, empathy, and personalized care, making it easier for families to understand and connect with their services. By addressing the unique needs of their clients and offering clear, supportive information, these videos help build trust and streamline the decision-making process during a challenging period. “Very pleased to be able to say that I’ve been working with Black Swan Productions for the first 6 months of this year and we’ve done a number of things preparing professional videos for products that we’re about to launch on our retail webpage, films around our beautiful facilities, training videos and a number of other projects that we’re working on, and I have to say their professionalism has been absolutely outstanding, we are delighted with what they’ve done for us, and the end productions have been absolutely exceptional, highly recommend Black Swan Productions."

### Memoria – Products
URL: https://www.blackswanproductions.co.uk/work/memoria-products-product-videos
Categories: Products, Strategies
In a crowded marketplace, standing out can be tough, but product videos are a proven way to capture attention. We produced a series of photos and videos for Memoria’s new home memorial products, showcasing them in both a studio with a white backdrop and in realistic home settings. These visuals were complemented by brand films that shared the emotional stories behind the products, highlighting their significance and unique features. This approach not only effectively presented the products but also connected deeply with viewers, enhancing both their engagement and understanding. “Very pleased to be able to say that I’ve been working with Black Swan Productions for the first 6 months of this year and we’ve done a number of things preparing professional videos for products that we’re about to launch on our retail webpage, films around our beautiful facilities, training videos and a number of other projects that we’re working on, and I have to say their professionalism has been absolutely outstanding, we are delighted with what they’ve done for us, and the end productions have been absolutely exceptional, highly recommend Black Swan Productions."

### Head for Change – Alix Popham
URL: https://www.blackswanproductions.co.uk/work/head-for-change-charity-video-production
Categories: Promotional
Your charity’s story is pivotal in showcasing its mission and impact. By creating tailored content, you can engage various sectors effectively. For instance, we produced an in-depth video on Welsh rugby star Alix Popham and his journey with Head for Change. Using authentic questions and answers for Alix to answer, this explores his daily life, the personal and professional challenges he’s overcome, and his future aspirations. By sharing these intimate and emotional insights, the video not only highlights Popham’s dedication but also builds a strong connection with viewers. It effectively communicates the mission of Head for Change, fostering greater understanding and support for the organization’s cause.

### Natural Therapy
URL: https://www.blackswanproductions.co.uk/work/natural-therapy-health-video-production
Categories: Promotional
Natural Therapy emphasizes the significance of natural remedies in supporting recovery. They specialize in a holistic approach, treating patients by considering their overall well-being to identify and address the root causes of their issues. We created a promotional video that highlights their unique selling points, core values, and dedication to patient care. The video captures their passion for holistic healing and showcases the exceptional level of service they provide, helping to effectively communicate their approach and commitment to potential clients. “Deciding to do a promotional video was a big decision for me. I’m far happier ‘behind the camera’ and allowing my work to speak for itself. I knew I’d be in safe hands with Black Swan productions – how right I was. The planning was clear and focused. The preparation detailed. The filming was relaxed and the editing creatively tells the story in a natural and beautiful way. I am very happy with the shorter version for social media and the full version for my website. It was a pleasure working with Black Swan Productions. The enthusiasm and passion was infectious and more importantly the talent is reflected in his end products. I wholeheartedly recommend Black Swan Productions for anyone who wants a promotional video done."

### GenderGP – Helen’s Launch
URL: https://www.blackswanproductions.co.uk/work/gendergp-helen-launch-personal-brand-video-production
Categories: Promotional, Personal Branding
Helen Webberley, Founder & CEO of GenderGP, the world’s largest trans healthcare company, is dedicated to sharing her personal journey and the mission behind her organization through a series of videos. The inaugural video in this series serves as a launch, where Helen delves into her background, explains her deep-seated commitment to trans healthcare, and outlines the future direction of GenderGP. This video will offer viewers a comprehensive look at Helen’s inspiring story, her reasons for founding the company, and the ongoing vision driving its global impact. This video is coming soon.

### Public Health Wales - Pathogen Genomics Promo
URL: https://www.blackswanproductions.co.uk/work/public-health-wales-promo
Categories: Promotional
We have produced a promotional film for the Pathogen Genomics team at Public Health Wales, and it is coming soon. The Pathogen Genomics Unit in Cardiff plays a vital role in protecting the nation's health, analysing samples to track mutations, monitor antibiotic resistance and support outbreak investigations, work that proved critical during the response to Covid-19. Building on the in-depth podcast series we have filmed with the team, this promotional video shines a light on the people and the science behind the unit. Check back soon to watch the full film.

### Captains Clubhouse
URL: https://www.blackswanproductions.co.uk/work/captains-clubhouse
Categories: Video Podcasts, Educational
With Captains Clubhouse we have been creating video podcasts of the Founders, Ria and Vicki interviewing sport captains and legends, such as Welsh heroes in the form of Jess Fishlock and Gareth Edwards. Whilst these video podcasts are shown through a subscription on their website and not available for us to share publicly, we have shared some trailers to tease the productions that we create with them. Their show brings on top names and utilizes social media collaborations with shorter clips to promote their excellent online learning platform.

### Public Health Wales - Pathogen Genomics
URL: https://www.blackswanproductions.co.uk/work/public-health-wales-genomics
Categories: Video Podcasts, Educational
Our video podcast with the Pathogen Genomics team in Public Health Wales will be launching soon, where we have filmed in-depth expert conversations around subjects like battling Covid-19. This series focuses on all different topics from getting into this area of science, what pathogen genomics is, the future of health protection and much more. As part of this, not only have we been producing full episodes, but also trailers and shorter clips for social media release. This content has many benefits ranging from recruitment to thought leadership to impact of successful work.

### Robertsons Solicitors
URL: https://www.blackswanproductions.co.uk/work/robertsons-solicitors
Categories: Video Podcasts
Soon Robertsons Solicitors will be launching their exciting new video podcast, but for now, they have shared a clip on Instagram that is shown above, which has proven to be their most engaged-with piece of content online in the company's history. In this show, the Welsh firm brings on different guests ranging from footballer Tom Lockyer, to actual clients of particular solicitors. Likewise, having staff only conversations to learn more about the culture and legal careers. This show is designed for many different benefits, ranging from recruitment, brand awareness, culture, thought leadership, and more.

## News and insights

### Black Swan Verticals Launches Wales's First Vertical Micro-Drama, Backed by MASANAS
URL: https://www.blackswanproductions.co.uk/news/black-swan-verticals-launches-wales-first-vertical-micro-drama-backed-by-masanas
Date: July 2026 | Type: Blog

Black Swan is proud to announce the launch of Black Swan Verticals, the scripted micro-drama division of Black Swan Group, and the start of principal photography on its debut production, backed by MASANAS, the philanthropic investment arm founded by Mark Sweeny.
Vertical micro-dramas are one of the fastest-growing entertainment formats in the world, built for mobile-first audiences who want scripted, binge-worthy stories delivered in short, vertical-format episodes. The genre has exploded in the United States and China, and is now beginning to gain serious traction in the UK and Europe.
With Black Swan Verticals, we're bringing this format to Wales for the first time, a gripping murder mystery filmed on location at the stunning Gileston Manor Estate in the Vale of Glamorgan, with production wrapping in August 2026.
This launch wouldn't have been possible without the support of MASANAS. Mark Sweeny, who joined Black Swan Group as Non-Executive Director earlier this month, founded MASANAS to back ambitious Welsh talent and ideas with the potential to compete on a global stage. Backing Black Swan Verticals' first production is exactly that kind of bet, on a new format, a new studio, and a belief that world-class stories can be made from Wales.
Haydn Wakeling, Founder of Black Swan Verticals: Vertical micro-dramas are changing the way audiences experience stories, and we're incredibly excited to be bringing this format to Wales. Our first production is a gripping murder mystery, filmed at the incredible Gileston Manor Estate. It's a story full of intrigue, emotion and unexpected twists, created for audiences who want compelling stories in a format that fits how they watch content today. The support from MASANAS has been hugely important in helping us bring this vision to life. This is only the beginning, and we can't wait to share what's coming next.
This is just the start for Black Swan Verticals. Follow along on Instagram at @blackswanverticals and connect with Founder and Producer Haydn Wakeling on LinkedIn for updates as filming wraps and the series heads toward release.
To learn more about MASANAS and their mission to champion Welsh entrepreneurial talent, visit their website or follow them on LinkedIn. You can also read their announcement about Black Swan Verticals on their blog.

### Casting Call: The First Ever Vertical Micro Drama in Wales
URL: https://www.blackswanproductions.co.uk/news/verticals-casting-call-first-vertical-micro-drama-wales
Date: July 2026 | Type: Blog

Black Swan Verticals is casting for its debut production, the first ever vertical micro drama to be made in Wales. This is a feature length scripted whodunit, filmed in South Wales, and we are opening the doors to actors who want to be part of a genuine first for the Welsh screen industry.
The story is a classic murder mystery set inside Macintosh Manor, where a wealthy family of foster and biological children gathers under one roof, each with their own secrets, rivalries and reasons to be there. Below are the roles we are casting. Please read the character and the on-screen description carefully before expressing your interest.
FRAN MACINTOSH (Protagonist). Female, plays late 30s, American accent. A retired publisher and editor who quietly does much of the writing her crime-novelist husband takes credit for. Clever, hard-working and analytical, often underestimated as an air-headed trophy wife, and a romantic who still looks for the best in people. On screen: a beautiful woman who seems slightly out of place in an aristocratic setting, her cheaper dress and the formality of the occasion leaving her a little uncomfortable.
CHARLES MONTGOMERY (C.M.) MACINTOSH. Male, plays mid 40s. A successful crime and mystery writer, foster child to Eliza, who has never known a hard day's work. Handsome but arrogant, he believes he is as sharp as the detectives he writes. Known to drink too much, flirt with younger women and lean on his fame, yet well respected by a family who buy into his self-image. On screen: a man in his mid 40s picking at his teeth with a toothpick, salt and pepper hair slicked back, a chiselled, self-satisfied face. A silver fox who takes pride in the fact.
ELIZA MACINTOSH. Female, plays 70s. The matriarch and a widow of the aristocracy who, with her late husband, fostered dozens of children, adopted two and had two of her own. Caring but stern and conservative, she has come to regret spoiling her children and worries she never taught them to earn their place in the world. On screen: seated at the head of the table, age showing on her face but her demeanour allowing no weakness or frailty to undercut her commanding presence.
PETER MACINTOSH (Love Interest). Male, plays 30. An artist and Eliza's only biological son, still living at Macintosh Manor and caring for his ageing mother. He presents as quiet, sensitive and thoughtful, the most down-to-earth Macintosh, but underneath he is self-absorbed and resentful, and more willing to manipulate those around him than he lets on. On screen: a young man, quiet and reserved on the surface, with youthful good looks and charisma, his piercing eyes fixed on a sketch he is doodling on a napkin with a fountain pen.
VICTORIA BEAUMONT (née Macintosh). Female, plays 35. An actress and Eliza's daughter whose every stage and screen role has been a vanity project bankrolled by her wealthy husband. Egotistical, vain and self-absorbed, she looks down on her adopted siblings and considers herself the one true Macintosh heir. On screen: a beautiful, done-up woman, seemingly oblivious to the world around her, staring into a compact mirror as she powders her nose.
SOPHIA WALKER. Female, plays 30, cast as a maid. Raised by an abusive, neglectful family who were constantly in trouble with the law, Sophia still fought her way through university and medical school to become a pharmacist. Extremely hard-working and self-made, she yearns for the loving family she never had and feels something is missing from her life. On screen: standing at the side of the room, hands held behind her back almost militarily, attractive and youthful yet with the air of the last girl to be asked to the dance, composed and contemplative.
DR. CARLTON MACINTOSH, MD. Male, plays late 30s to early 40s. A cosmetic surgeon and foster child to Eliza, intelligent and successful without ever having to try. A functioning alcoholic who tells everyone he is in recovery while secretly drinking as heavily as ever. Arrogant and egotistical, with a hostility that masks deep insecurity. On screen: a man in his early 40s in a pristine tuxedo, his hair and clothes surgically tidy, his expression implying self-appointed superiority.
EDMUND BEAUMONT. Male, plays 35. The son of a Lord and Victoria's husband, born into extreme wealth and a film producer only because his wife demanded he fund her career. Timid, docile and greedy, he loves food and comfort and does whatever he can to placate her. On screen: a man in an expensive yet ill-fitting tuxedo with a mop of poorly combed hair, greedily stuffing a plate of pavlova into his mouth, with very little going on behind the eyes.
Filming takes place this month in Wales. If you would like to be considered for a role, get in touch through our contact page and let us know which character you are interested in. Please feel free to share this casting call with any actors who might be a fit.

### Announcing the Launch of Black Swan Verticals
URL: https://www.blackswanproductions.co.uk/news/black-swan-verticals-launch
Date: July 2026 | Type: Blog

Our biggest EVER announcement in the entire journey of Black Swan. Bigger than anything from Black Swan Productions, Black Swan Films, Black Swan Agency and Black Swan Podcast.
We are SO excited to announce the launch of Black Swan Verticals.
We plan on being the leading producers of genre-focused, original IP, vertical micro drama productions.
Now, you might be thinking, what on earth is a vertical micro drama? Well, if this video doesn't cover it, simply google 'vertical micro drama industry'. Or check out our dedicated webpage on the Black Swan website.
Our first production is set for filming this month, with completion next. A feature length scripted production turned around in 3 MONTHS.
We're about to change the landscape of media in Wales. We can't wait to take everyone on our journey.
Thanks to the Black Swans in the video: Jacob Hodges, Dewi Allen, Mark Sweeny, Tyler Edwards and finally, my dog, Zayn (Head of Customer Service).
Filmed around our businesses' home, the leading film and TV studio Great Point Studios.

### Mark Sweeny Joins Black Swan Group as Non-Executive Director
URL: https://www.blackswanproductions.co.uk/news/mark-sweeny-non-executive-director
Date: June 2026 | Type: Blog

One of Wales' most celebrated tech entrepreneurs brings strategic weight to Cardiff's most exciting and anticipated creative group.
Cardiff, Wales - 22 June 2026 - Black Swan Productions, the Cardiff-based branded content and creative group who won the Creative Impact Award at Wales Business Awards, today announces the appointment of Mark Sweeny - Founder and Group Chief Executive of de Novo Solutions and one of Wales' most prominent serial entrepreneurs - as Non-Executive Director across the Black Swan group of companies.
The appointment marks a significant moment in the group's growth, bringing one of the most recognisable names in Welsh business into a senior advisory role spanning Black Swan Productions, Black Swan Agency, Black Swan Films, Black Swan Podcast, and an exciting scripted venture soon to be announced.
Mark Sweeny's entrepreneurial credentials are among the strongest in Wales. As Founder and Chief Executive of Certus Solutions he pioneered Oracle Cloud applications across UK&I before its acquisition by Accenture in May 2018.
In 2021 Mark founded de Novo Solutions, headquartered in Langstone, Newport, de Novo was ranked 8th in the 2025 Sunday Times 100 fastest-growing companies in the UK, deliberately headquartered in Wales as a strategic move to champion the technology ecosystem.
Recently, Mark has launched MASANAS - the Sweeny family's venture arm dedicated to developing entrepreneurial talent across Wales, deploying patient capital into Welsh businesses with genuine growth potential, and investing in community projects that benefit young people. His Non-Executive appointment at Black Swan sits firmly within that mission.
Mark Sweeny, Non-Executive Director: Black Swan Productions have quickly become a trusted supplier and extension of our team. Their ability to listen, visualise, and actively collaborate with us in positioning de Novo to the wider market has been critical and central to our growth strategy. I look forward to deepening that partnership - and to supporting Haydn and the team as they build Black Swan into one of Wales' leading creative companies. The entrepreneurial ambition here - spanning branded content, agency work, theatrical film, and genuinely unique creative ventures - is exactly the kind of bold, Wales-first thinking I want to get behind.
From our Founder, Haydn: Having Mark join us in this capacity is a real statement of intent. He has built and sold world-class businesses, he champions Wales at every turn, and he genuinely understands what it takes to scale with purpose. We've worked together long enough to know how well we think as a team - and I'm excited about what this unlocks for Black Swan's next chapter. This is such a proud moment in our history and one that will take us to the next stage with Mark's vision and experience backing us.

### Finalist for Creative & Media Entrepreneur of the Year at the Great British Entrepreneur Awards
URL: https://www.blackswanproductions.co.uk/news/gbea-creative-media-entrepreneur-finalist
Date: June 2026 | Type: Award

Our Founder, Haydn Wakeling, is proud to be named a finalist in Creative & Media Entrepreneur of the Year at the prestigious Allica Bank Great British Entrepreneur Awards, representing Wales.
The recognition comes off the back of Black Swan Productions recently winning the Creative Impact Award at the Wales Business Awards. Exciting times.
After around five years of Black Swan existing, it feels in many ways like only the start. We have been working hard behind the scenes towards a new era for the company, and there are plenty of exciting announcements still to come.
Thank you to everyone who has been part of our journey so far, and a shout out to the Ideas Community team who bring these award competitions together. Congratulations also to the other Wales finalists recognised alongside us.

### Black Swan Wins the Creative Impact Award at the Wales Business Awards
URL: https://www.blackswanproductions.co.uk/news/wales-business-awards-creative-impact-win
Date: May 2026 | Type: Award

Black Swan Productions has won the Creative Impact Award at the Wales Business Awards 2026, run by Chambers Wales South East, South West and Mid with Blake Morgan.
A special moment and a special night all around, shared on stage with Haydn Wakeling (Founder), Dewi Allen (Cinematographer) and Natalie Sweeny of de Novo Solutions (client).
Our psychological horror film Control Room, produced under Black Swan Films, has won countless Welsh film festivals, making a strong impact with its low budget, and we are so proud and grateful to our team for how that film has catapulted Black Swan in every sense.
It is one thing to be a creative company producing content in a relatively safe and commonly understood space, and another to back yourself on original, award winning work. This award means the world to our whole team.

### A Tenants Roundtable at Great Point Studios
URL: https://www.blackswanproductions.co.uk/news/great-point-studios-tenants-roundtable
Date: May 2026 | Type: Blog

How is life since moving into Great Point Studios?
Well, we had a fun and productive roundtable with fellow tenants, discussing projects, collaborations and what is on the horizon for the Welsh film and TV industry.
It was great to be among so many creative leaders in our sector who have made such a strong impact, including Gerwyn Evans, Carmela Carrubba, Paul Wright, Sue Jeffries, Dawn Thomas-Mondo, Simon Stephens and Luke Austin.
Being part of conversations like this, inside one of Wales' leading studios, is a big part of why opening our Great Point office matters so much to us.
And no, we promise we didn't force everyone to take the selfie.

### Black Swan Films Launches Its Scripted Era
URL: https://www.blackswanproductions.co.uk/news/black-swan-films-scripted-era
Date: May 2026 | Type: Blog

Alongside opening our second office at Great Point Studios, we are launching the scripted era of Black Swan Films, with something else soon to be announced.
This next chapter is built on what we achieved with our short film Control Room, written by Jacob Hodges. With a micro budget, it went on to win at FOCUS Wales, Wales International Film Festival, Film Fest International and others, proving that a young, hungry, passionate group of creatives can come together and make award winning, original work.
Jacob and the team are now focused on scripted projects as we move towards psychological horror features in Wales. It is the direction the company has been building towards from the very beginning.
There is a lot still to share, but it feels like only the start.

### Black Swan Opens a Second Office at Great Point Studios
URL: https://www.blackswanproductions.co.uk/news/black-swan-great-point-studios-office
Date: May 2026 | Type: Blog

Black Swan Productions has opened our new office at Great Point Studios.
In the words of Gerwyn Evans, Head of Studios UK at Great Point Studios: Black Swan are one of the most exciting young creative companies in Wales and we are delighted to have them in our studios as residents.
Words from our Founder, Haydn: Over four years ago I started Black Swan Productions in Cardiff with various core goals, one of which was to build something that positively impacted the Welsh creative industry. What followed was years of corporate video, video podcasts, brand storytelling, late nights, early mornings and weekend working.
Having a base inside one of Wales' leading studios is a huge step for that mission and for everything we have planned next.

### Putting On Our First Event for the Creative Sector
URL: https://www.blackswanproductions.co.uk/news/black-swan-first-event
Date: March 2026 | Type: Blog

A sincere and massive thank you to the full room that turned out last night to Black Swan Productions first event.
The energy in the room was excellent. Genuine, raw and productive conversations with actors, models, on-screen talent, talent managers and film producers.
Almost every guest thanked us for the event and said WE HAVE TO DO MORE EVENTS LIKE THIS!
Well, stay posted for an update soon on this. Wales has great talent - we believe in them and we want to grow with them.

### A Creative Industries Roundtable at Blake Morgan
URL: https://www.blackswanproductions.co.uk/news/creative-industries-roundtable-blake-morgan
Date: February 2026 | Type: Blog

What needs to change in the creative industries in Wales?
Our Founder, Haydn, was invited by Chambers Wales South East, South West and Mid to take part in a roundtable discussion with industry leaders at Blake Morgan, chaired by Emyr Afan, with a notable room of leaders discussing what Wales needs to ensure a stable and thriving creative economy.
Our perspective as a content production company and producer was simple. We cannot all rely on arts council funding and government efficiency to ensure our ideas thrive. There is always work to be done there, but a better and more controllable solution is to build a bridge between the private sector and the creative industries.
It was a privilege for us to share that view alongside so many people shaping the future of the sector in Wales.

### Black Swan Heads to Boston With the Welsh Government and MIT
URL: https://www.blackswanproductions.co.uk/news/boston-mit-welsh-government-trip
Date: December 2025 | Type: Blog

Welsh Government, Massachusetts Institute of Technology and TownSq trip to Boston where our Founder, Haydn, took the flight to the US.
Haydn: We visited the British Consulate General in Boston and discussed trade and collaboration possibilities for Welsh entrepreneurs, then toured MIT, including the remarkable Green Lab, learning about its success stories and community building.
Seeing how the best of the best operate, in both business and education, was truly eye opening. The Boston ecosystem is designed to make people's dreams come true, through effective collaboration.
A huge thanks to TownSq, the Welsh Government and MIT for bringing this educational, and fun, adventure together. Back in Wales and back in the office, ready for what is next.

### Meeting Eve Myles at the Wales Screen Summit
URL: https://www.blackswanproductions.co.uk/news/wales-screen-summit-eve-myles
Date: October 2025 | Type: Blog

What a time it was at the Wales Screen Summit 2025.
The personal highlight, of course, was our Founder, Haydn, meeting Eve Myles, star of The Guest and Keeping Faith. During her excellent discussion with Jane Millichip, where the two had great chemistry, Eve mentioned an interest in working in feature films, and notably in trying horror. Who knows, maybe one day the stars could align. A quiet word for Black Swan Films.
Outside of that, our favourite moment was the talk on feature film production in Wales hosted by Ffilm Cymru Wales Chair Amanda Rees, with filmmakers John Giwa-Amu and Celyn Jones, two people we greatly admire as we work towards psychological horror features in Wales, plus Branwen Cennard and Anwen Griffiths on the panel.
There was so much great networking and learning across the summit. Massive props to Emyr Afan and the Afanti Media team.

### Finalist for Young Business Person of the Year at the Cardiff Business Awards
URL: https://www.blackswanproductions.co.uk/news/cardiff-business-awards-young-business-person-finalist
Date: October 2025 | Type: Award

I have been selected as a finalist for the Young Business Person of the Year category at the Cardiff Business Awards 2025. Very honoured and excited to be considered.
The nomination is notably for boot strapping Black Swan Productions through self financing and careful cash flow management.
In the end I had no luck this time, but to be considered as one of four of the best young entrepreneurs in one of the UK's most vibrant cities is an achievement in itself.
I cannot wait to enter again next year and go again. We have some very exciting plans as a business coming up very soon. It is all part of the journey.

### Control Room Wins Best Short Film and Best Editing at Cardiff Bay Film Festival
URL: https://www.blackswanproductions.co.uk/news/control-room-cardiff-bay-film-festival-wins
Date: September 2025 | Type: Award

We have done it again. We are winners of both Best Short Film and Best Editing of a Short Film at Cardiff Bay Film Fest International 2025 for our psychological horror short, Control Room, produced under Black Swan Films.
It is fantastic to win at another great festival, but the editing award means a lot to our Founder, Haydn. Since he was around 14 years old, he wanted to be a film editor.
Now, as we move towards feature films, that dream will soon come true, alongside a host of new dreams.
This festival also runs in Madrid, Nice, London, Milan and many others, so it was exciting to take part right here in Cardiff.

### Black Swan Films at the Edinburgh TV Festival
URL: https://www.blackswanproductions.co.uk/news/edinburgh-tv-festival-2025
Date: August 2025 | Type: Blog

I am attending the Edinburgh TV Festival, supported by Screen Scotland, after winning the Small Indies Bursary.
I am representing Black Swan Films as we head towards our journey of feature films, and perhaps TV, with a keen eye on the moves being made across the industry. A special shout out to my former employer Bad Wolf, and to Creative Wales, for making it possible.
The first session was with my former boss Jane Tranter of Bad Wolf and Michael Sheen, the man himself.
Despite a conductor putting me on the wrong train, I made it, and had a great time. It was a total whirlwind of strong learning and relentless networking, with everyone from people starting out to execs of established companies. I came home with an endless list of follow ups.

### Henry Engelhardt Joins The Black Swan Podcast
URL: https://www.blackswanproductions.co.uk/news/henry-engelhardt-black-swan-podcast
Date: July 2025 | Type: Podcast

Pinch me. That really is myself and Henry Engelhardt, Founder of Admiral Group Plc and author of Be a Better Boss.
For those who know me, you will know that before I even launched The Black Swan Podcast, my dream guest was Henry. He is one of the most successful businessmen in Welsh history, the founder of Wales' only FTSE 100 company, and a leader known for building an excellent, high functioning culture around his values.
When I sat down with him, I will admit I was afraid at first. Not because Henry made me uncomfortable, far from it, but because of imposter syndrome. Who was I to interview one of the most successful and respected people in Welsh history?
The episode covers entrepreneurial success, building a genuinely great company culture, maintaining a real work life balance through precise delegation, being a better boss, and managing multiple brands under a group structure. It was filmed at the beautiful Insole Court, with the episode sponsored by The Alacrity Foundation.

### Black Swan Podcast Episode 8: Marketing and Brand Panel
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-8-marketing-brand-panel
Date: June 2025 | Type: Podcast

Episode 8 of The Black Swan Podcast is now live, and this time we explore everything marketing and brand.
Our Founder, Haydn, was joined by a panel of marketing leaders for an in-depth conversation on the realities of building a brand in today's landscape.
Together, they discuss connecting with an audience, getting buy in across a business, standing out in a crowded market, the future of marketing, and much more.

### Control Room Named a Finalist at Carmarthen Bay Film Festival
URL: https://www.blackswanproductions.co.uk/news/control-room-carmarthen-bay-film-festival
Date: May 2025 | Type: Award

Infinitely proud. Our first indie short film at Black Swan Productions, Control Room, has been nominated at Carmarthen Bay Film Festival, a BAFTA Cymru recognised and BAFTA qualifying festival for British short film.
In the festival's words, to be nominated from nearly 800 films is an incredible achievement and a testament to the whole crew, for all their hard work, creativity and talent. The majority of those films were within our no budget short film category.
With over 800 films submitted and nearly 200 screened across 14 categories, featuring entries from over 65 countries, we were proud to come out as finalists for our no budget, first independent short film, and the only genre film in the running.
It was a brilliant few days of watching films and learning from expert panels, and it looks like this brings our festival run in Wales to a close. Welsh legend Mark Lewis Jones was there to collect the Lifetime Achievement Award.

### Black Swan Podcast Episode 7: Entrepreneurship Panel
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-7-entrepreneurship-panel
Date: April 2025 | Type: Podcast

Episode 7 of The Black Swan Podcast is now live, and this time we explore everything entrepreneurship.
Our Founder, Haydn, was joined by Mark Sweeny, Founder and CEO of de Novo Solutions, Hannah Williams, CEO of The Alacrity Foundation UK, and Emyr Afan, Founder and CEO of Afanti Media.
Together, they discuss what it means to actually be an entrepreneur, how to overcome failure, the reality of selling a business, what drives them and their why, the current economy and so much more.

### Control Room Becomes an Official British Film
URL: https://www.blackswanproductions.co.uk/news/control-room-official-british-film
Date: February 2025 | Type: Award

Something pretty cool just happened.
Our first theatrical short film, a multi award winning body horror titled Control Room, has become an official British film.
This means that, having become BAFTA qualifying after winning at two relevant festivals, we can now apply for a BAFTA. If we were to become BAFTA nominated, we would be the happiest production company in the world.
It is a huge milestone for a self funded first film, and a sign of where Black Swan Films is heading. More to come soon.

### A New Video Podcast With Public Health Wales
URL: https://www.blackswanproductions.co.uk/news/public-health-wales-podcast-pathogen-genomics
Date: January 2025 | Type: Podcast

Very exciting new client win. We are producing a video strategy and campaign for the excellent Genomics team at Public Health Wales, alongside AfroSheep Animations.
The work centres on the Public Health Genomics Programme, specifically its Pathogen Genomics Unit, known as PenGU. This unit plays a vital role in global health, using cutting edge genomics to track, monitor, and respond to infectious diseases.
Who knew video podcasts could be so much fun, especially when the subject is pathogen genomics. I had a blast bringing my hosting experience from the Black Swan Podcast over to the Public Health Wales team, capturing the people who battled Covid 19 for us here in Wales.
There is much more to come from this collaboration.

### Control Room Screens at Chapter Arts Centre
URL: https://www.blackswanproductions.co.uk/news/control-room-screens-at-chapter-arts
Date: January 2025 | Type: Blog

What a way to kick off 2025.
Our first short horror film at Black Swan Productions, Control Room, played at Chapter Arts Centre in Cardiff as part of MovieMaker.
This means that after winning Best Welsh Film at FOCUS Wales, we are now eligible for a BAFTA nomination when we apply.
Alongside this, many of our cast and crew had not yet seen the film, so it was amazing to show some of them their work on the big screen.

### Black Swan Podcast Episode 6: Legal Marketing Panel
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-6-legal-marketing-panel
Date: January 2025 | Type: Podcast

Episode 6 of The Black Swan Podcast is now live, and this time we explore everything legal marketing.
Our Founder, Haydn, was joined by Ryan Hogarty, Head of Business Development and Marketing at Redkite Solicitors, and Amy Seppman, Marketing Director at JCP Solicitors.
Together, they discuss the challenges facing legal marketing, getting solicitors in the firm to buy in, communicating with an audience at a difficult time, putting the firm's values at the forefront, and much more.

### Black Swan Moves Into Space2B at The Maltings
URL: https://www.blackswanproductions.co.uk/news/moving-into-space2b-the-maltings
Date: December 2024 | Type: Blog

Are you excited for 2025? We are at Black Swan Productions.
Space2B at The Maltings will be our new home and we cannot wait to move in. We will be based down Ocean Way, by the magic roundabout near ACT Training, in Cardiff.
For people already in the building, from our clients to collaborators and beyond, let us grab a cuppa. To anyone who wants to come and see our office in the new year, come grab a desk and work with us for the day. Be warned, I may distract you, often.
We are now settling in nicely to Space2B at The Maltings, office 2.4. It is a brilliant base for this next chapter of the company.

### Black Swan Podcast Episode 5: Mark Sweeny (de Novo Solutions)
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-5-mark-sweeny
Date: December 2024 | Type: Podcast

Here we go. Episode 5 of The Black Swan Podcast is now live.
A one to one conversation with the fantastic Mark Sweeny of de Novo Solutions. A no nonsense chat about entrepreneurship, growing a business, selling a business, managing failure, building a brand, understanding cash flow, and much more.
It is one of our most honest and practical episodes yet, and essential listening for anyone thinking about backing themselves in business.

### Black Swan Podcast Episode 4: Film/TV in Wales
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-4-film-tv-in-wales
Date: November 2024 | Type: Podcast

In our fourth episode of The Black Swan Podcast, we explore the evolving landscape of Welsh film and TV with a distinguished panel of industry leaders:
David P. Davis (Founder of 5 Acts Productions, former Exec Producer at Bad Wolf) Wiliam Gruffydd Edwards (Former Head of Production at Boomerang and Wildflame) Lee Walters (CEO of Ffilm Cymru Wales) Rahim Mastafa (Freelance TV Editor) Thaer Al-Shayei (Actor - Baghdad Central, Mosul).
Together, they discuss the challenges and opportunities facing Welsh film and TV, including the impact of economic shifts, the role of streaming platforms, and the realities of freelance work. We also explore personal journeys, the rise of local talent post-COVID, and the unique qualities of Welsh productions.
Having the panel on The Black Swan Podcast offered a unique perspective on the evolving Welsh film and TV landscape, the importance of long-term vision, and strategies for creating meaningful connections with diverse audiences. Their insights into navigating the challenges of a changing industry while staying true to a project’s core values provided valuable lessons for filmmakers, producers, and marketers alike.
In discussing the Welsh film sector, the panel emphasized the role of authentic storytelling and local talent in building trust and fostering engagement. This resonates with broader film industry trends: authenticity and creativity often take precedence over flashy gimmicks when it comes to making a lasting impact on viewers.
For professionals in the film and TV world, their insights underscore the importance of understanding your audience on a deeper level-how they think, what they value, and how they engage with content. Whether through narrative, embracing new platforms, or adapting to industry shifts, effective film production requires a thoughtful, deliberate approach.

### The Power of Educational Videos
URL: https://www.blackswanproductions.co.uk/news/importance-of-educational-videos
Date: November 2024 | Type: Blog

Educational content is booming, and it’s no wonder why. In an age where audiences crave insights and authenticity, providing valuable knowledge is a game-changer for businesses aiming to build trust and authority in their industries. At Black Swan Productions, we’ve seen firsthand how educational videos can transform businesses into thought leaders, drive engagement, and ultimately lead to growth. Let’s explore why these videos are such a powerful tool and how they can benefit your brand.
Every business has expertise that can address the challenges of its target audience. In the professional services sector, for instance, educational videos showcase this expertise, offering potential customers valuable insights. When businesses provide solutions to real-world problems, they build trust, and trust lays the foundation for loyalty.
Educational videos work on a simple principle: give before you ask. By providing useful, free content, businesses foster a sense of reciprocity. Viewers feel appreciated and are more likely to consider the company for future needs. This approach shifts the dynamic from selling to serving-a move that builds long-term relationships.
Many industries deal with intricate concepts or services. Educational videos break down these complexities, making them easy for customers to understand. This clarity eases decision-making, reduces hesitation, and positions your business as approachable and knowledgeable.
Transparency is a key driver of trust. By addressing common questions and concerns openly, educational videos demonstrate a brand’s willingness to help. This authenticity reinforces the company’s credibility and encourages deeper engagement from potential customers.
In a world with shrinking attention spans, video stands out. It’s engaging, dynamic, and has the unique ability to showcase personality. Whether it’s the warmth of your team or the energy of your brand, video creates emotional connections that static content simply can’t match.

### Best Narrative Short at Cynon Valley Film Festival - Control Room
URL: https://www.blackswanproductions.co.uk/news/control-room-wins
Date: October 2024 | Type: Award

We entered Cynon Valley Film Festival and their short film competition with our first independent horror short film, Control Room. It's a festival run by a filmmaker with the emphasis on great visuals, great soundtracks and great storytelling. Cynon Valley Museum in Aberdare. Their goal is to promote the work of independent film makers and embrace cutting edge digital techniques. Traditional film making is most welcome, of course but so are films made on smartphones.
We’ve done it again! Thrilled to announce that we won Best Narrative Short at the Cynon Valley Film Festival on Saturday, alongside two of our amazing actresses. While Black Swan Productions is known for creating impactful videos for purpose-led brands, we’re also expanding our portfolio with horror short films. Our first film, Control Room, is gaining momentum on its festival run.
Singer/songwriter Eli Fretter’s manager, Gill, has booked him into a state of the art studio space, in an attempt to encourage him to leave his traditional sensibilities and penchant for acoustic music and analog recording techniques behind, instead taking his place in the digital landscape of modern, electronic, music. The night before his booking, Eli finds himself stranded in the studio with the strange receptionist, who insists that, with nowhere else to go, he spend the night in one of their live-rooms. Things take a surreal and nightmarish turn for Eli as reality appears to bend and distort, transporting him to-and-fro from the studio to a mysterious music venue and eventually to a dungeon, followed by a monstrous cloaked figure. Able to trust neither the eerie receptionist nor his controlling manager Gill, Eli discovers an otherworldly connection between his rapidly mutating body and the studio’s electronic equipment, which builds into a shocking climax that goes out with a flash.

### Black Swan Podcast Episode 3: Pablo Quintela (International Marketer)
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-3-pablo-quintela-international-marketer
Date: September 2024 | Type: Podcast

In the third episode of The Black Swan Podcast, we dive into the fascinating world of marketing and brand with Pablo Quintela, Senior Marketing Manager at Celtic English Academy and former Creative Director for international agencies.
Pablo shares insights into his career journey, the importance of thinking long-term in marketing strategies, and why brands should prioritize storytelling and customer voices. From avoiding fleeting trends to building trust and connecting with diverse audiences, this episode is packed with valuable lessons for marketers and brand managers alike.
Click here to listen to the audio alternative of the episode.
2:15-3:03: Core values and how they impact his marketing and leadership.
3:56-05:08: How he ensures a distinctive voice for the Celtic English Academy brand.
05:08-06:13: Evolving a brand's identity while staying true to their core values.

### Maintaining Brand Identity with Video
URL: https://www.blackswanproductions.co.uk/news/brand-identity-videos
Date: September 2024 | Type: Blog

Video content has become one of the most powerful ways for brands to connect with their audiences. However, creating a video that doesn’t align with your brand’s identity can do more harm than good. A misaligned video may confuse your audience, dilute your messaging, or fail to deliver the desired emotional connection. Here’s how to ensure your videos consistently reflect your brand’s core identity.
Before diving into production, it’s essential to have a clear understanding of your brand’s core values, mission, and visual identity. Ask yourself:
This foundational clarity ensures that every creative decision aligns with your brand’s DNA.
Visual elements are the building blocks of brand recognition. Start with your brand’s established color palette, fonts, and design style:
When visual consistency is prioritized, it reinforces your brand’s identity and makes your content instantly recognizable.
The script and delivery should mirror your brand’s personality. Consider these scenarios:

### Documentary Interviews for WildBear Entertainment
URL: https://www.blackswanproductions.co.uk/news/green-screen-interviews
Date: September 2024 | Type: Blog

We were thrilled to collaborate with WildBear Entertainment, a globally recognized production company that creates award-winning content for broadcasters like ABC, National Geographic, PBS, and NBC. As part of a broadcast documentary, our role was to film green screen interviews that would form a vital component of the storytelling.
High-quality interview filming is essential for productions of this scale. Our team ensured that every frame met the rigorous standards required for international release, using state-of-the-art video production equipment and expert lighting setups. While we can only share a short clip, the full documentary is available on WildBear's website.
Documentaries aren’t just for entertainment-they’re a powerful tool for brand storytelling and marketing strategies. Through thoughtful video content production, documentaries dive deep into topics, uncovering the heart of a story and engaging audiences emotionally.
For brands, this format allows a unique opportunity to:
Whether for public release or corporate video campaigns, documentary-style videos provide a compelling way to convey your message and make an impact.
Haydn, Our Founder: “Working with WildBear Entertainment gave us the chance to contribute to a project that would captivate audiences around the globe. The green screen interview footage we filmed was a critical piece of the storytelling puzzle, and I’m incredibly proud of how our team delivered exceptional results. It’s a privilege to play a role in such meaningful projects, whether for global documentaries or brand-driven campaigns. We are looking forward to continuing the relationship and filming future interviews for the reputable and lovely to work with team of filmmakers.

### Black Swan Podcast Episode 2: Alex Murphy (Marketing Director)
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-2-alex-murphy-marketing-director
Date: August 2024 | Type: Podcast

Continuing The Black Swan Podcast with second first episode, we sat down with Alex Murphy, the former Marketing Director for the FTSE 100, Admiral Group, and currently the Co-Founder of Balance - The Financial Services Digital Marketing Agency, and discussed all things marketing and brand, with a focus on staying true to brands values, understanding audience behaviours and the impact of video production.
2:20-3:35: Core values and how they impact his marketing and leadership.
8:38-10:08: How to ensure a financial services brand has a distinctive voice.
10:08-11:43: Evolving a brands identity whilst staying true to their core values.
11:43-13:02: Emotive campaign that landed and the importance of building trust.
13:02- 14:20: What the best emotive campaigns do right.

### Black Swan Podcast Episode 1: Scott Wilson-Evans (Head of Strategic Communications)
URL: https://www.blackswanproductions.co.uk/news/black-swan-podcast-episode-1
Date: July 2024 | Type: Podcast

Kicking off the Black Swan Podcast with our first episode, we sat down with Scott Wilson-Evans, the Head of Strategic Communications and discussed all things marketing and brand, with a focus on connecting with an audience through the use of data, authentic storytelling, and taking risks.
0:53-1:37: Who is Scott and how long he's be in his current role.
1:37-7:14 Professional journey and what learned to his current role.
7:14-10:10: How do your values guide your marketing approach?
10:10-13:53: How do you maintain a distinctive voice for the NHS brand?
13:53-21:19: Practical steps in evolving the brand identity whilst keeping with core values.

### Best Welsh Film, Narrative Film at Focus Wales Film Festival - Control Room
URL: https://www.blackswanproductions.co.uk/news/control-room-focus-wales-film-festival
Date: May 2024 | Type: Award

We entered Focus Wales Film Festival and their Welsh and international short film competition with our first independent horror short film, Control Room. For the first time this year, all selected films were eligible for a BAFTA Cymru nomination. We were delighted for Control Room to win the 'Best Welsh Film, Narrative Film' award. Since its inception, Focus Wales Film Festival has been held in Wrexham, the home of the well-known Football club since it's takeover by Ryan Reynolds and Rob McElhenney.
WE WON!!! FOCUS Wales Film Festivals Best Welsh Film, Narrative Film is officially Control Room, our first independent film and festival submission at Black Swan Productions. So proud of the cast and crew involved for their hard work in bringing this together. I self-funded Control Room around the pandemic with a chunk of my savings, and although life and business have constantly tried getting in the way of finishing it off, we're super excited about how it's come together and what's next to come.
Control Room has a unique story which is as follows: Singer/songwriter Eli Fretter’s manager, Gill, has booked him into a state of the art studio space, in an attempt to encourage him to leave his traditional sensibilities and penchant for acoustic music and analog recording techniques behind, instead taking his place in the digital landscape of modern, electronic, music. The night before his booking, Eli finds himself stranded in the studio with the strange receptionist, who insists that, with nowhere else to go, he spend the night in one of their live-rooms. Things take a surreal and nightmarish turn for Eli as reality appears to bend and distort, transporting him to-and-fro from the studio to a mysterious music venue and eventually to a dungeon, followed by a monstrous cloaked figure. Able to trust neither the eerie receptionist nor his controlling manager Gill, Eli discovers an otherworldly connection between his rapidly mutating body and the studio’s electronic equipment, which builds into a shocking climax that goes out with a flash.

### Media & Entertainment StartUp of the Year - Black Swan Productions
URL: https://www.blackswanproductions.co.uk/news/startup-awards
Date: April 2024 | Type: Award

Twenty nine exciting new businesses from a range of sectors have been recognised at the 2024 Wales StartUp Awards. As part of the UK StartUp Awards programme established to highlight the success of startups across ten nations and regions, the Wales StartUp Awards recognises the achievements of those amazing individuals who have had a great idea, spotted the opportunity and taken the risks to launch a new product or service.
As well as being recognised as the best in their sector in Wales, all the winners will now progress to the inaugural national UK StartUp Awards final where they will be competing against category winners from the rest of the UK. This will not only give them the opportunity to be crowned the best in their sector nationally but also to become the UK StartUp of the Year.
Haydn, Our Founder: "Black Swan Productions won! Such a proud moment for myself and the team to win at the fantastic StartUp Awards. Entrepreneurship is a strange, scary and stressful line of work, but moments like this make it unmatched.
Can't wait for what's to come and looking forward to the finals in London. Congratulations to everyone else involved and some close mutuals winners in Validient, de Novo Solutions, Remoo Mortgages, Lewis Turner / Cardiff Young Professionals.
We are proud of what are team has achieved since our inception and to be part of the StartUp Awards. We've worked across various unique branded projects with organizations like The Open University, NHS Wales, Awen Trust and others, alongside this, we also produced our first TV commercial, and built niches in the legal sector and with event filming. All our projects have achieved success, with countless 5-star reviews from happy clients, thanks for our detailed approach in the pre-production process. Crucially, we also produced our first independent horror short film, Control Room, which went on to win Best Welsh Film, Narrative Film at Focus Wales, a BAFTA qualifying film festival, with only our first submission. Moving forward, we plan on producing more original content, looking at improving the lives of animals.

### LFMC Podcast: Storytelling and Video Content for Lawyers
URL: https://www.blackswanproductions.co.uk/news/lfmc-podcast-storytelling-and-legal-video-content
Date: April 2024 | Type: Podcast

The Law Firm Marketing Club is a community of law firms looking to ‘do’ better marketing. This may be to get more clients, earn more fees, and improve know-how and skills, or it may be to share and collaborate with other law firms across the UK. They host an educational podcast on numerous subjects, ranging from CRM challenges to business development to marketing and more. Our Founder, Haydn Wakeling, was invited on to discuss storytelling and legal video content for lawyers and law firms, looking at the importance of building trust and connecting on an authentic level. Here's a link to the episode. Below, we will summarise and paraphrase what was discussed.
Haydn: When I moved to Wales, I studied creative media at a-levels. I was looking for work experience opportunities and my college mentioned that a local call centre was looking for students to produce an apprenticeship video. Initially, I wasn't too interested, as my focus was on producing short films. However, I decided to give it a shot, as I figured I would learn something new and better understand corporate video production. I went ahead with the project, and handled the process from scripting to filming to editing. The video was sent to the marketing team and I arrived in the full room to see their feedback. The team were shocked, as they were expecting a video agency to arrive, not some video student. They were super happy and the video achieved thousands of views. A great success overall and a confidence boost, which pushed me in the direction of corporate video production.
Following college, I went to study Film at the University of South Wales. This consisted of producing short films and learning every key role in the filmmaking process, whilst specializing in editing. I worked on scripted films and documentaries, and alongside the course edited a broadcast documentary, The Real Life Pitch Perfect. I also obtained a part-time job working as a video producer for a marketing agency that focused on dog related content. I would often self-shoot and video edit all sorts of content. This ranged from promotional videos, branded content, documentary cause projects, and more. Following this, I set up as a freelance video editor after university, as the pandemic struck. From home, I worked on all sorts of content, with a decent chunk being American projects.
Since university I wanted to work for Bad Wolf Studios. The producers of shows like His Dark Materials, a Discovery of Wishes, and recently, Doctor Who. It was my dream to become an editor, working on films and TV shows to bring all the footage together and tell powerful stories. I was fortunate enough to land a job in Post Production with them, working on the fantastic HETV show with HBO and BBC involved, Industry Season 2. Though, before starting the job and during the pandemic, I also started Black Swan Productions. The reason for this, is because I wanted to combine everything I have learned and enjoyed throughout the years. Producing independent films, working on branded content, creating corporate videos, and much more. I fell in love with running Black Swan Productions more than working in HETV, so decided to go full-time with the agency instead.
Black Swan Productions is a video production agency that loves producing videos that leave a lasting impact. Whether that's to win more business, win more hearts, win more attention - we're results-focused and purpose-driven on every project. When it comes to the legal sector, our first client, which we’re still working with today (filming just last month), was a local law firm named Watkins & Gunn Solicitors, which kick-started our journey in the legal sector and producing legal video content. So far, with the firm, we've worked on promotional videos, recruitment videos, FAQ videos, corporate videos, and wellbeing videos. Since then, going on to build a reputation in the legal sector.
It’s really just common sense as far as I’m concerned. Everyone loves a story, going to the cinema for a film, watching a hard-hitting documentary, getting lost in a fantasy series. Even things like hearing about people battling injustice. This doesn’t magically stop when it comes to brand storytelling. In fact, it's even more important to associate a brand with a good story and mission, so people can have an emotional attachment instead of a relationship built upon pure logic, which can be unsustainable. As far as I'm concerned, brand storytelling is just about sharing human stories under the umbrella of a brand. It’s just as important to express a brand as a personality, as a story, as a mission or as a high-quality service. And with video, this can be an emotional or straight-forward message that allows the audience to connect with. For instance, at the face of every major brand they’re known for storytelling. Nike is renowned for their storytelling around perseverance and triumph with sports stars like Cristiano Ronaldo. Apple emphasizes innovation and the power of human connection. Coca-Cola has mastered the art of creating emotional connections through storytelling, and so on. This isn’t a game for just the biggest of brands, and exists on every level. Whilst having a big budget helps, the goal isn't always to reach the pinnacle of brand awareness. A local firm might want to capture the hearts of the people in their local town with smaller budget legal video content, compared to big budget TV commercials. Regardless, smaller brands can compete with larger brands for awareness when they think outside the box but stay true to their values and mission, allowing creativity to take over and creating stories that their audience can connect with and remember.

### Video Production: 5 Ideas To Get Started
URL: https://www.blackswanproductions.co.uk/news/video-production-ideas
Date: April 2024 | Type: Blog

When it comes to video production / videography, getting started can feel daunting, and understanding the purpose behind it is key. Some view video as a daunting and unpredictable endeavour, while others consider it merely a box to tick on their marketing checklist. Then there are those who see it as the cornerstone of their marketing strategy, capturing attention and earning the trust of their target audience. While video is often seen as a one-time, impactful piece of temporary content for a specific project or campaign, it may not always be the ideal starting point for building a long-term audience.
Video is more than just a fleeting form of content; it's about forging connections, evoking emotions, building trust, showcasing humanity and personality, and standing out in a sea of content to combat diminishing attention spans. Taking a short-term approach to video production can often overlook its potential for long-term success. From a practical standpoint, video engages both the visual and auditory senses, offering a more immersive and personal experience compared to text or audio alone. This engagement often leads to a deeper emotional connection with the content, as videos have a unique ability to convey stories and evoke feelings.
Moreover, videos excel at demonstrating and explaining complex concepts, making information easier to grasp and remember. Additionally, videos are highly accessible and shareable, allowing them to reach a broad audience across various platforms. In essence, the combination of visual engagement, emotional impact, demonstration capabilities, accessibility, and shareability makes video a potent tool for communication.
When it comes to introducing video to a business, whether it's their first time or they're seasoned veterans, the topic of promotional videos usually takes center stage. That's because, in our view, a promotional video serves as the quintessential digital portrayal of a business or brand. It addresses crucial questions: Who is this business? What do they offer? Why should I choose them over competitors? What sets them apart? What values do they uphold? Potential customers have these inquiries, and they prefer not to scour the internet for answers. Ideally, a compelling and concise promotional video can seize their attention, spur action, and leave a lasting impression on their minds and hearts.
However, a promotional video doesn't entail a stiff individual in a suit speaking directly (or indirectly) to the camera, inundated with industry jargon. It can be vibrant, emotive, relatable, and narrative-driven, or it can adopt a more formal and direct approach, all while avoiding the off-putting feel of a traditional sales pitch. These videos aid businesses and organizations in effectively conveying their value, piquing interest, and boosting conversions, rendering them vital tools for marketing and promotion. Their duration can vary from 30 seconds to 2 minutes or more, dependant upon the target audience and message.
Typically, promotional videos are the pillar of corporate video production, and find a home on a company's homepage, are shared across social media platforms, showcased at events, and the like. To witness visual examples, you can click here to our video production page and filter by 'promotional.' Additionally, here are three past examples of promotional videos we've crafted: one for a law firm (University Law Solicitors), another for a luxury getaway (Tanylan Farm), and a third for event promotion (The Success Seminar).

### Event Videos: How To Really Capture The Occasion
URL: https://www.blackswanproductions.co.uk/news/event-video-tips
Date: March 2024 | Type: Blog

In a crowded landscape of events, it can be difficult to not only get people to book your event in the first place, but also to get people to remember and celebrate the occasion once it's over. Likewise, ensuring people can have a fun time whilst you're pushing a camera in their direction. We've worked across all sorts of recognised industry events and we've got some tips to share. For us, we try to figure out what the big picture is, and ensure our filming can make the most of the occasion. Is this event part of a marketing campaign? Designed for profit? Trying to educate a sector? Once we know the key purpose, we can work out the best method for bringing it to life and creating success. Here's some of our event video tips.
It's no secret that when a team of filmmakers is walking around with a large camera, it can be natural for people to feel nervous or unsure of how to act when it's pointed in their direction. It's only human for them to become tense and freeze up, leaving a gap of 'moments' to capture. In our experience, it's best to acknowledge the situation openly. Make it clear that you're there to capture a moment and encourage people to have fun with it. Suggest ideas like laughing with the person next to them, smiling at the camera, doing a little dance, or anything else that comes to mind. Similarly, when people are already enjoying themselves, tell them to pretend you're not there. You can humorously suggest that you're a ghost and ask them to act as if you don't exist.
Filming people having a good time is great, but hearing them talk about their experience is even better. Doing interviews where we ask attendees about the event can catch some really special moments, especially when we show what they're talking about alongside footage from the event. People who are thinking about coming to the next event or are just curious about what it's like usually have some questions. This is one of our crucial event video tips, as getting those questions answered by folks who were actually there can make a video that's really memorable.
Of course, the main reason for filming an event is to create one awesome promo video that everyone involved can use to hype up future events and boost ticket sales or attendance. But let's be real, how many times can you share the same video before people start tuning out? That's why during filming, we make sure to capture lots of short clips and photos that can be used for ongoing marketing. And if it's something like an award ceremony, it's smart to also create individual videos for each winner. We did that for the Wales Legal Awards 2023, so every winning firm could share their victory and keep the buzz going after the event.
When you're behind the camera, it's easy to get caught up in two things: making sure the story flows smoothly and ensuring top-notch production quality. After all, nobody wants their audience scratching their heads or noticing inconsistencies in the footage. But here's the thing about filming events - it's all about the emotion. Sure, maybe a shot isn't perfectly framed or it's a tad blurry, but if it packs an emotional punch and gets the audience feeling something, it's golden. And sometimes, you have to ditch the standard beginning-to-end narrative. Forget about your own biases and just focus on creating a video that hits people emotionally.
While it's crucial not to get too caught up in copying others' work because every event is its own special thing, it doesn't hurt to peek at what's out there and get inspired by different ideas. And it's not just about checking out other event videos either; taking a look at different kinds of experience videos can spark some interesting concepts. For example, mixing in event photography with the video footage can add a whole new layer to the memories captured. And jotting down a bunch of ideas - even something as simple as getting everyone to give a thumbs-up when the camera's on them - can lead to some fun little videos that the organizer can use to hype up the event.

### Confidence on Camera: 4 Tips for Success
URL: https://www.blackswanproductions.co.uk/news/confidence-on-camera
Date: February 2024 | Type: Blog

This blog comprises four educational tips designed to help with camera confidence, enabling you to effectively represent yourself and your brand. Many industries shy away from video projects due to staff discomfort in front of the camera, leading to missed opportunities to establish trust and connect with audiences on a more personal level through video.
It’s likely a combination of self-consciousness, performance anxiety, and the awareness of being observed. The presence of a camera may amplify the sense of being scrutinized. Additionally, the awareness that the recorded content may be shared or viewed by others can contribute to the anxiety.
Imagine you're chatting with someone who puts you at ease - maybe a family member, friend, or even a potential client. Visualize that person. Our top camera confidence tip is to picture yourself at a laid-back spot like a bar, casually explaining what you do to a new friend. It adds a touch of formality while keeping things energetic and passionate, ensuring more natural communication.
Having a relaxed set filled with laughter is probably the most important factor in ensuring talent are comfortable on camera. In our testimonials from clients, they often talk about how enjoyable the experience was and how relaxed we made them feel. Whilst this is a natural process, we always go out of our way to ensure everyone is relaxed and passionate about the video we’re creating.
It’s important to practice before going on camera, whether that’s presenting in-front of people, filming yourself with your phone or having a speaking coach. If you’re scripting an interview, wording it to match how you actually speak is vital to sound natural, and a teleprompter avoids going off memory. Lastly, mix interviews up with answering questions freely.
Shift your focus from how you appear on camera to the value of the message you're conveying. Concentrate on helping and engaging your audience. Knowing your material and being well-prepared about the content you are presenting leads to confidence, due to a deep understanding of the subject matter. The more confident your knowledge the easier to communicate it.

### Firms & Films: Building Trust Through Video
URL: https://www.blackswanproductions.co.uk/news/top-5-legal-video-ideas
Date: January 2024 | Type: Blog

In a legal landscape saturated with competition, it's crucial for law firms to distinguish themselves not just through exceptional service but also by injecting personality and transparency into their brand. Captivating videos not only highlight your stellar work but also unravel the distinctive elements that set you apart. Here's our top 5 legal video ideas to inspire your brand elevation.
Why: Envision the customer journey navigating firms with similar USPs like stellar reviews and a longstanding reputation. Amidst endless text on websites, a promotional video becomes a powerful tool. It succinctly communicates a firm's personality, services, unique selling points, values, mission, purpose, and client testimonials, providing a captivating and memorable way for clients to connect with your firm.
What: A promotional video is generally a short video that explains who a company is, the services they provide, their unique selling points, values, mission, purpose, and client testimonials.
Where: To be placed on the homepage of the website, sent to interested clients, pinned to the top of socials, sent in email campaigns, played at events, and used in sales and marketing efforts. This is like a video business card, and can be used as a firm's ultimate creative asset.
Why: Video testimonials enable law firms to authentically showcase client satisfaction, fostering trust and credibility. The visual impact surpasses written reviews, providing a dynamic and persuasive tool to emphasize the firm's expertise and client-focused approach, thereby attracting potential clients. Imagine prospects witnessing real customers who willingly go on camera to endorse your firm's excellent services.
What: Video testimonials, or customer success stories, are about having happy clients sit in-front of a camera to discuss the fantastic work a firm did for them and the problems they solved.