As part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This project looked to capture the feeling of the fantasy Hyperion creature, following on from the brands vision and consistent storytelling. These are different to our standard video production projects, as they are narrative-led.

Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life.  Narrative brand films are about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success. 

A narrative brand film tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn’t to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand’s core messages. These are narrative-based, potentially emotional,  short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.