𝗘𝘃𝗶𝗲’𝘀 𝗦𝘁𝗼𝗿𝘆: 𝗔 𝗙𝗶𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗮𝗿𝗻𝗶𝗻𝗴 𝗔𝗯𝗼𝘂𝘁 𝗮 𝗩𝗲𝗿𝘆 𝗥𝗲𝗮𝗹 𝗧𝗵𝗿𝗲𝗮𝘁. Evie is not a real child. But her story could soon be real — for thousands. In this short film, we imagine a world where a mother fights to protect her disabled daughter… and loses. Not because she was neglectful, but because the law presumed she was. This video received more than 60,000 views on Facebook from SinclairsLaw's CEO, Michael Charles. We produced this emotive brand film using filmed interviews, a nice script and stock footage to connect with Michael's audience on Facebook where we have been working to build up his brand for a long time. Alongside this, we captured various video podcasts.

An emotive brand film is unmatched in video production efforts in connecting with an audience. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. People love stories and want to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success. 

Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional,  short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.