We've produced a number of video projects for Memoria, who are one of the largest and most respected funeral providers in the UK. They decided to venture into home memorial products, and we provided studio and lifestyle photography and videos. On this occasion, they were looking to promote their teddy bear product in a more unique manner. Thus, we produced a narrative-led, emotional brand film, in order to connect with people on an authentic level. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather.
Understanding the emotional connection and overall purpose of Memoria's home memorial products was vital in coming up with an effective idea for a brand film. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. People love stories and want to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Memoria
Narrative Storytelling
Brand Films
Category: Strategies
Watkins & Gunn Recruitment
Watkins & Gunn
We've worked with Watkins & Gunn Solicitors on many projects over the years, as part of our legal video services, and on this occasion they were looking for recruitment videos to showcase the company culture through staff stories and highlight their values and mission as a firm, to bolster recruitment efforts. We sat down with their solicitors of varied experience levels, and discussed their journeys and how they relate to the firm. After filming, Watkins & Gunn was awarded UK’s Best Workplaces recognition and later won the Workplace Wellbeing Award at the Wales Business Awards 2024. The first video of six, is about Aisha.
Hiring Perspective
Think about your hiring applicants journey. Solicitors have plenty of options of firms, so what's going to make them choose yours, and cut through costly recruitment fees? Is company culture and values important to them? They're likely jumping from website to website, reading great walls of text, all in the hopes of finding the perfect firm. Recruitment videos save them time, as once they find your videos, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act. Legal video marketing proves to be the way forward time and time again for engaging and winning more business.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn Wellbeing
Watkins & Gunn
Working alongside Watkins and Gunn Solicitors again, this time to create a innovative video submission for the Wales Business Awards 2024 / Chambers Wales South East, South West and Mid in hopes they win the Workplace Wellbeing Award amongst fierce competition. And it turns out… they won! We produced a creative and fun wellbeing video that truly showcased the fantastic values, culture and personality of the firm, and how they prioritise the wellbeing of their staff. This ties into the recruitment videos we produced for the firm, to bring top solicitors to the firm whilst avoiding costly recruitment fees. *Video being used privately for now.*
Recruitment Journey
Think about your hiring applicants journey. Solicitors have plenty of options of firms, so what’s going to make them choose yours, and cut through costly recruitment fees? Is company culture and values important to them? They’re likely jumping from website to website, reading great walls of text, all in the hopes of finding the perfect firm. Having notable awards and a wellbeing video will help stand-out and recruit top talent without costly fees. This project ties into our recruitment videos, that save save potential applicants time, as once they find your videos, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act. Legal video marketing proves to be the way forward time and time again for engaging and winning more business.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn – Platform
Watkins & Gunn
Watkins & Gunn Solicitors are a leading law firm offering a range of services to meet the diverse needs of their clients. We produced a series of service videos for Watkins & Gunn Solicitors, each designed to highlight a specific service. These videos showcase the firm's expertise, dedication, and unique selling points, making it easier for potential clients to understand and engage with their offerings. By speaking directly to the needs of their audience, these videos help build trust and make the decision-making process smoother.
People Stories
Service videos are vital for any brand, be it a B2B or B2C enterprise, a law firm, or an animal charity. For a law firm with multiple services, having a dedicated video for each landing page can be a game-changer for marketing, client acquisition, and overall brand awareness. These videos can clearly showcase your purpose, mission, and unique selling points, making visitors more likely to engage and take action. Consider your potential client's journey. Whether they arrive at your website from a Google search, social media channel, or email marketing campaign, they seek clear and engaging content. Service videos can quickly connect with them emotionally, making their decision-making process easier. By addressing their specific needs through personalized videos, you enhance their experience and increase the likelihood of converting visitors into clients.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to service videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Memoria Testimonial
Memoria
We have been working with Memoria Funerals on various projects which can be found on our brand stories page. We've covered brand films, corporate videos, training videos, product videos and more. Due to the success of these projects, they offered us to film a video testimonial about our relationship and success. The benefits of success stories can't be understated, as it shows you've made a strong enough impact for your client to share their thanks in perpetuity on camera.
Case Studies
A video testimonial is essential for any brand, whether you're a B2B or B2C company, a law firm, or a charity. These authentic endorsements can transform your marketing, sales, and overall brand perception. By featuring real experiences from satisfied clients or customers, video testimonials build trust and offer compelling proof of your value. They stand out by providing genuine, relatable feedback that resonates with potential clients and prompts them to act. Think about the customer journey when incorporating video testimonials. Whether visitors come to your website from a Google search, social media, email campaigns, or word of mouth, they are seeking credible validation of your services. Video testimonials address this need effectively by sharing real stories that highlight the positive impact of your offerings. By showcasing your clients’ successes and satisfaction, you create an emotional connection, making it easier for potential clients to make informed decisions.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to video testimonials. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Memoria – Attended Funerals
Memoria
Memoria, a leading funeral service provider offers a range of compassionate services to support families during difficult times. We produced a series of service videos for them, each designed to highlight a specific aspect of their offerings. These videos showcase the provider’s expertise, empathy, and personalized care, making it easier for families to understand and connect with their services. By addressing the unique needs of their clients and offering clear, supportive information, these videos help build trust and streamline the decision-making process during a challenging period.
People Stories
Landing page videos are vital for any brand, be it a B2B or B2C enterprise, a law firm, or an animal charity. For a funeral provider with multiple services, having a dedicated video for each landing page can be a game-changer for marketing, client acquisition, and overall brand awareness. These videos can clearly showcase your purpose, mission, and unique selling points, making visitors more likely to engage and take action. Consider your potential client's journey. Whether they arrive at your website from a Google search, social media channel, or email marketing campaign, they seek clear and engaging content. Service videos can quickly connect with them emotionally, making their decision-making process easier. By addressing their specific needs through personalized videos, you enhance their experience and increase the likelihood of converting visitors into clients.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to landing page videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Memoria – Products
Memoria
In a crowded marketplace, standing out can be tough, but product videos are a proven way to capture attention. We produced a series of photos and videos for Memoria’s new home memorial products, showcasing them in both a studio with a white backdrop and in realistic home settings. These visuals were complemented by brand films that shared the emotional stories behind the products, highlighting their significance and unique features. This approach not only effectively presented the products but also connected deeply with viewers, enhancing both their engagement and understanding.
Product Videos
In a crowded marketplace, capturing attention can be challenging, but product videos offer a powerful solution. Tailoring video content to highlight what makes your product unique is proven to be an effective marketing strategy. Whether you need a dynamic, fast-paced montage or a serene, narrative-driven film, we can create videos that showcase your product’s special features and connect with your audience, driving engagement and interest.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to product videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
