We've produced a number of video projects for Memoria, who are one of the largest and most respected funeral providers in the UK. They decided to venture into home memorial products, and we provided studio and lifestyle photography and videos. On this occasion, they were looking to promote their teddy bear product in a more unique manner. Thus, we produced a narrative-led, emotional brand film, in order to connect with people on an authentic level. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather.
Understanding the emotional connection and overall purpose of Memoria's home memorial products was vital in coming up with an effective idea for a brand film. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. People love stories and want to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Memoria
Narrative Storytelling
Brand Films
Category: Products
Clocks and Colours – Black Widow
Black Widow
As part of a series of brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. In this instance, we looked at the metaphorical nature of the Black Widow ring and the deep meaning of making time count. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. Brand film production is about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – Hyperion
Hyperion
As part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This project looked to capture the feeling of the fantasy Hyperion creature, following on from the brands vision and consistent storytelling. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. Narrative brand films are about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
A narrative brand film tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – North Star
North Star
Under our film production services and as part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This film looked to capture the mythical nature of the North Star and beauty of journey, following on from the brands vision and consistent storytelling. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and using our film production services to tell a relatable story was vital in bringing this marketing campaign to life. Narrative brand films are about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
A narrative brand film tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Memoria – Products
Memoria
In a crowded marketplace, standing out can be tough, but product videos are a proven way to capture attention. We produced a series of photos and videos for Memoria’s new home memorial products, showcasing them in both a studio with a white backdrop and in realistic home settings. These visuals were complemented by brand films that shared the emotional stories behind the products, highlighting their significance and unique features. This approach not only effectively presented the products but also connected deeply with viewers, enhancing both their engagement and understanding.
Product Videos
In a crowded marketplace, capturing attention can be challenging, but product videos offer a powerful solution. Tailoring video content to highlight what makes your product unique is proven to be an effective marketing strategy. Whether you need a dynamic, fast-paced montage or a serene, narrative-driven film, we can create videos that showcase your product’s special features and connect with your audience, driving engagement and interest.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to product videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
