In a legal landscape saturated with competition, it’s crucial for law firms to distinguish themselves not just through exceptional service but also by injecting personality and transparency into their brand. Captivating videos not only highlight your stellar work but also unravel the distinctive elements that set you apart. Here’s our top 5 legal video ideas to inspire your brand elevation.
Why: Envision the customer journey navigating firms with similar USPs like stellar reviews and a longstanding reputation. Amidst endless text on websites, a promotional video becomes a powerful tool. It succinctly communicates a firm’s personality, services, unique selling points, values, mission, purpose, and client testimonials, providing a captivating and memorable way for clients to connect with your firm. What: A promotional video is generally a short video that explains who a company is, the services they provide, their unique selling points, values, mission, purpose, and client testimonials. Where: To be placed on the homepage of the website, sent to interested clients, pinned to the top of socials, sent in email campaigns, played at events, and used in sales and marketing efforts. This is like a video business card, and can be used as a firm’s ultimate creative asset. Here’s a link to an example: https://www.blackswanproductions.co.uk/accident-claims-wales/
Why: Video testimonials enable law firms to authentically showcase client satisfaction, fostering trust and credibility. The visual impact surpasses written reviews, providing a dynamic and persuasive tool to emphasize the firm’s expertise and client-focused approach, thereby attracting potential clients. Imagine prospects witnessing real customers who willingly go on camera to endorse your firm’s excellent services. What: Video testimonials, or customer success stories, are about having happy clients sit in-front of a camera to discuss the fantastic work a firm did for them and the problems they solved. Where: Similar to the promotional video, these can be placed on the website, shared on social media, etc, but they can also be used more strategically in marketing a specific service you’re looking to push. Here’s a link to an example (non-legal): https://www.blackswanproductions.co.uk/zokit/
Why: Embedding videos on each service’s web page provides distinct advantages. It enhances communication, as prospects don’t need to read endless text, whilst building trusts and credibility. The videos showcase expertise, aiding in SEO and increasing engagement on social media. They differentiate the firm from competitors, educate clients, boost conversions, ensure accessibility, and improve client relationships. What: Service videos are individual promotional videos of specific services like property, education, later life, and more. Where: Ideally, these will be placed on the respective web page of each service and landing pages, so when a potential customer lands they can watch a video to explain the service and book a chat right away. Here’s a link to an example: https://www.blackswanproductions.co.uk/watkins-and-gunn-platform/
Why: Recruitment videos are vital for law firms, dynamically highlighting the culture, values, and work environment. They offer insight into the firm’s ethos and team dynamics. This personalized approach attracts top talent, elevating the recruitment process by standing out from standard job perks and avoiding costly recruiter fees. When deciding to join a firm, do you think the impact of its culture is a crucial factor? What: Hearing from happy staff members has numerous benefits, as they can be meet the team videos, culture videos, recruitment videos, and all of them in one. They are designed to showcase the happy faces behind a firm, their career journey’s, what they like about working at the firm, their future goals, the company culture and things like this. Where: Ideally, these will be used in recruitment efforts, so can fit nicely on a ‘join us’ or ‘careers’ page, and anywhere else suitable such as in social media posts with job opportunities. Here’s a link to an example: https://www.blackswanproductions.co.uk/watkins-and-gunn-recruitment/
Why: Law firms can greatly benefit from engaging in video podcasts as a dynamic and modern form of communication. A key advantage is the ability to humanize the firm and its solicitors, allowing prospects and clients to connect more personally. They provide a platform for showcasing the expertise and personalities of the legal professionals, fostering trust and transparency, whilst giving back to their audience. What: Video podcasts are uniquely designed to educate people whilst showcasing expertise and building trust. You often see them in the form of webinars and recorded from computers, but they’re most impactful when produced through professional filming. Regardless of our top 5 legal video ideas, educational marketing is a proven success with law firms. Where: Ideally, these will be used on social media and within website blogs to boost Google rankings. They can also be used when acting on behalf of a news outlet by having an expert discuss a topic. Here’s a link to an example: https://www.blackswanproductions.co.uk/sinclairs-law/
We hope these top 5 legal video ideas help spark creative inspiration and get you thinking about how your firm looks from the outside, looking at things from a customer perspective. We are always happy to offer a free chat to discuss any potential projects you have in mind and provide a consultation on how videos can elevate your firm. This blog was written by Haydn Wakeling, Founder of Black Swan Productions.
Introduction
Promotional Video
Video Testimonials
Service Videos
Recruitment & Culture Videos
Video Podcasts
Thanks for reading!
Category: Work
Bryngarw House – Awen Trust
Bryngarw House
Bryngarw House combines country house charm character with modern elegance, couples receive exclusive use of the venue, to make their wedding days truly special. What better way to promote a venue and experience than with a promotional video that highlights the unique selling points and charm. Under our wedding venue video production services, we provided a promotional video, photography, and content for socials and drone footage. Putting the customers perspective first, imagining them searching for a venue, it only makes sense to provide something that is both engaging and educational, whilst being without any negative elements to put them off their dream experience.
Experiences
Capturing experiences though video proves to be the most effective way of communicating what a business has to offer, offering a first-hand perspective of the customers experience. Your target audience is hoping you'll make their lives easier, not forcing them to look through your entire website to find the content that can put them inside the experience, with an engaging and relatable video. Whether that's a video of a summer programme, a luxury getaway, a cosy restaurant, or anything else. Capturing experiences is essential for our wedding venue video production services .
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to wedding venue video production. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Zokit
Zokit
Zokit is a business networking group that focuses on bringing together a network of owners and directors of remarkable enterprises. They wanted to showcase what makes them special, by having their members answer a series of questions directly into the camera, backed up by filming their annual awards show. This captured the camaraderie of being a member and connections that could be made, alongside video testimonials from happy members. Zokit utilized our event video marketing services to build trust and create relatability.
Event Video Production
In today’s digital age, event video marketing is crucial for showing prospects what’s in store for them when they book an event, and for capturing the essence and key points to share with a wider audience. They can be used to sell future events, reflect upon previous ones, and in all sorts of different areas such as key campaigns. Think about your customers journey. They don’t know what’s in store for them if they book your event, they might be searching for similar events or trying to find out what sets your event apart. Videos save them time, as once they find your video, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act.
Video Production
Attention spans are short, so we ensure your message gets across effectively, especially with event video production. Video is about storytelling, showcasing your organization directly or indirectly. It explains how you make a difference, your core values, and unique selling points to increase sales and brand awareness, building trust and emotional connections. We'll analyse competitors and brainstorm ideas to make your video stand out. Event video production has various purposes depending on the occasion. Typically, it aims to create the emotional response you desire for your event, and with your target audience.
Better Men
Better Men
Better Men offers a carefully crafted coaching service that is designed to enable men to succeed both professionally and personally; to live lives with increased clarity, greater purpose, more time, better health, higher levels of energy and enthusiasm and deeper connected relationships. They wanted a promotional video to match the quality of their work, so that's what we provided, and the results spoke for themselves. Dan Stanley represents Better Men and we provided personal brand filming to capture his values, mission and expertise.
People Stories
Thinking about your audiences perspective, what are they looking for when trying to learn about your business? Promotional videos are generally designed to be insightful and build trust, ensuring your audience knows what you do and how they can be involved, connecting on a deeper, more authentic level than walls of text and images. These can be ideal as ever-green creative assets to use for years, not for a couple weeks or months and then throwing in the bin. A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. When it comes to personal brand filming, it's about the values, expertise and trust.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn FAQ’s
Watkins & Gunn
Watkins & Gunn is an award-winning law firm in South Wales that we have produced many videos for. On this occasion, they were looking to bolster their sub-sites / sub-brands with trust-building and educational content. Here, for the Accident Claims site, alongside a promotional video, as part of our educational video production services we produced FAQ videos. These are important for potential customers to have their questions answered quickly and in an engaging manner.
Educational Marketing
The importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational video production is obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Such as FAQ videos for your website, video podcast filming, industry insights, hot topics, and similar areas. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
The Success Seminar
Success Seminar
We produced a promotional video for the Success Seminar to help them showcase an event they have planned targeted at typically successful men who are feeling unfulfilled in their lives, discussing things like finances, mental health, goals, and more. We filmed in various key parts of Cardiff, and decided to go with the creative decision of walking speeches to camera to create a more bold and impactful message.
People Stories
A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. An event promotional video is a great way to standout in a competitive marketplace. Think about your customers journey, especially with a promotional video. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
CFeleven
CFeleven
We produced a promotional video and photography package for CFeleven to capture the fantastic and energetic customer experience when visiting the restaurant which is also a popular gin bar. Looking at the various services they offer and the overall fantastic atmosphere, this package was designed for their website and social media, to release high-quality, consistent and engaging content moving forward. A hospitality video saves potential consumes time whilst building up excitement. Showcasing the customers having a great time, without ruining their experience was essential in this project. We wanted to showcase the natural fun they were having, without making it seem unauthentic.
Experiences
Capturing experiences though video proves to be the most effective way of communicating what a business has to offer, offering a first-hand perspective of the customers experience. Your target audience is hoping you'll make their lives easier, not forcing them to look through your entire website to find the content that can put them inside the experience, with an engaging and relatable video. Whether that's a video of a summer programme, a luxury getaway, a cosy restaurant, or anything else. A hospitality video is essential due to the various options out there, as potential consumers want to be connected with in an engaging and authentic manner, showing them what would be in store for their experience.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to wedding venue video production. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Insole Court
Insole Court
We produced a drone video for Insole Court to showcase their stunning mansion from the sky with aerial cinematography. Capturing the mansion, gardens, and surrounding area helps show potential visitors what they're in for. Aerial cinematography has an unmatched ability to showcase things on a grandiose, higher level. Whilst drone filming may seem as simple as renting a drone and recording, the key skill comes in the experience of the operator and the strategy behind what you're looking to achieve with the footage.
Drone Videos
Drones have created a valuable additional dimension for video in recent years, being able to capture things from new heights (pun intended), such as stunning golf resorts, architectural masterpieces and cars driving through the woods and up through the mountains. There's many reasons why drone filming can be required. Oftentimes, it's used as the icing on the cake for a video. However, drone filming can go deeper than this, and be used for other projects like timelapses during case studies.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to a video of a building. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Jake Weller – Quiet Town
Jake Weller
We produced a music video for Jake Weller's song “Quiet Town,” which looks to capture the story behind the lyrics and offer an insight into Jake's psyche. Through carefully crafted visuals, the video delves into the themes and emotions conveyed in the song, providing a deeper understanding of Jake's artistic expression. By aligning the narrative of the video with the song's message, we aimed to create a more immersive and engaging experience for the audience, allowing them to connect with Jake on a more personal level. This visual representation not only enhances the storytelling aspect of “Quiet Town” but also solidifies Jake's unique artistic identity.
Stories
A song is a story, and a story deserves to be captured with a video. Exploring the reasons behind a song's creation, delving into the deeper meaning of the lyrics, and developing characters with a compelling storyline can elevate the music industry and enhance an artist's brand. Music video production can transform abstract emotions and themes into concrete visual narratives, allowing listeners to experience the song in a more immersive way. By visually representing the song's message, artists can reach a broader audience, create a stronger emotional bond with fans, and showcase their creativity and vision beyond the music itself.
Music Videos
Add an extra dimension to a soundtrack with a music video. There’s the opportunity to build another layer of emotional attachment, and exploit a broader range of video styles to stamp your individual artistic style on the production. Alongside our standard video production, we know that music video production can visually narrate the story behind a song, making the audience's connection more profound. They provide a platform to experiment with various cinematic techniques, visual effects, and artistic concepts, thereby enriching the overall experience. Moreover, a well-crafted music video can amplify the song's impact, making it more memorable and engaging for viewers.
Clocks and Colours – Black Widow
Black Widow
As part of a series of brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. In this instance, we looked at the metaphorical nature of the Black Widow ring and the deep meaning of making time count. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. Brand film production is about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
