As part of a series of brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. In this instance, we looked at the metaphorical nature of the Black Widow ring and the deep meaning of making time count. These are different to our standard video production projects, as they are narrative-led.

Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life.  Brand film production is about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success. 

Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional,  short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.