Kicking off the Black Swan Podcast with our first episode, we sat down with Scott Wilson-Evans, the Head of Strategic Communications and discussed all things marketing and brand, with a focus on connecting with an audience through the use of data, authentic storytelling, and taking risks.

Click here to listen to the audio alternative of this episode on Spotify. For context, Black Swan Productions produces branded content, including creating a campaign video alongside Scott to great success. We hope you find this episode enjoyable, and feel free to reach out if you're interested in joining the podcast or for any other reasons at contact@blackswanproductions.co.uk

0-0:53: Introduction to the podcast.

0:53-1:37: Who is Scott and how long he's be in his current role.

1:37-7:14 Professional journey and what learned to his current role.

7:14-10:10: How do your values guide your marketing approach?

10:10-13:53: How do you maintain a distinctive voice for the NHS brand?

13:53-21:19: Practical steps in evolving the brand identity whilst keeping with core values.

21:19-25:08: How do you approach emotional campaigns?

25:08-28: What strategies are used to create an emotional connection with an audience?

28-30:45: What are the benefits of video production?

We were delighted to have Scott on The Black Swan Podcast after working together previously. “Three years after the publication of ‘Building a Healthier Gwent’, the data tells us that it is getting harder not easier for people in communities across Gwent to live healthy, fulfilled lives. Inequities have been amplified by the direct and indirect harms of COVID-19 and the cost of living crisis. To support change Gwent has now become a Marmot Region." We provided a campaign video for NHS Wales that included interviewing Sir Michael Marmot, Dr Sarah Aitken and various CEO’s of South Wales councils. We combined the interviews with matching content from the day’s conference, footage from other relevant projects, and stock videos to create relatability and trust.