We've produced a number of video projects for Memoria, who are one of the largest and most respected funeral providers in the UK. They decided to venture into home memorial products, and we provided studio and lifestyle photography and videos. On this occasion, they were looking to promote their teddy bear product in a more unique manner. Thus, we produced a narrative-led, emotional brand film, in order to connect with people on an authentic level. This looked at a young girl struggling to follow her passion for drawing whilst dealing with the loss of her grandfather.
Understanding the emotional connection and overall purpose of Memoria's home memorial products was vital in coming up with an effective idea for a brand film. We focused on showcasing the 'why' instead of the 'what' for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. People love stories and want to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – think John Lewis at Christmas and their Man on the Moon advert.
Memoria
Narrative Storytelling
Brand Films
Author: Haydn Wakeling
Watkins & Gunn Recruitment
Watkins & Gunn
We've worked with Watkins & Gunn Solicitors on many projects over the years, as part of our legal video services, and on this occasion they were looking for recruitment videos to showcase the company culture through staff stories and highlight their values and mission as a firm, to bolster recruitment efforts. We sat down with their solicitors of varied experience levels, and discussed their journeys and how they relate to the firm. After filming, Watkins & Gunn was awarded UK’s Best Workplaces recognition and later won the Workplace Wellbeing Award at the Wales Business Awards 2024. The first video of six, is about Aisha.
Hiring Perspective
Think about your hiring applicants journey. Solicitors have plenty of options of firms, so what's going to make them choose yours, and cut through costly recruitment fees? Is company culture and values important to them? They're likely jumping from website to website, reading great walls of text, all in the hopes of finding the perfect firm. Recruitment videos save them time, as once they find your videos, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act. Legal video marketing proves to be the way forward time and time again for engaging and winning more business.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
The Success Seminar
Success Seminar
We produced a promotional video for the Success Seminar to help them showcase an event they have planned targeted at typically successful men who are feeling unfulfilled in their lives, discussing things like finances, mental health, goals, and more. We filmed in various key parts of Cardiff, and decided to go with the creative decision of walking speeches to camera to create a more bold and impactful message.
People Stories
A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. An event promotional video is a great way to standout in a competitive marketplace. Think about your customers journey, especially with a promotional video. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
CFeleven
CFeleven
We produced a promotional video and photography package for CFeleven to capture the fantastic and energetic customer experience when visiting the restaurant which is also a popular gin bar. Looking at the various services they offer and the overall fantastic atmosphere, this package was designed for their website and social media, to release high-quality, consistent and engaging content moving forward. A hospitality video saves potential consumes time whilst building up excitement. Showcasing the customers having a great time, without ruining their experience was essential in this project. We wanted to showcase the natural fun they were having, without making it seem unauthentic.
Experiences
Capturing experiences though video proves to be the most effective way of communicating what a business has to offer, offering a first-hand perspective of the customers experience. Your target audience is hoping you'll make their lives easier, not forcing them to look through your entire website to find the content that can put them inside the experience, with an engaging and relatable video. Whether that's a video of a summer programme, a luxury getaway, a cosy restaurant, or anything else. A hospitality video is essential due to the various options out there, as potential consumers want to be connected with in an engaging and authentic manner, showing them what would be in store for their experience.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to wedding venue video production. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Insole Court
Insole Court
We produced a drone video for Insole Court to showcase their stunning mansion from the sky with aerial cinematography. Capturing the mansion, gardens, and surrounding area helps show potential visitors what they're in for. Aerial cinematography has an unmatched ability to showcase things on a grandiose, higher level. Whilst drone filming may seem as simple as renting a drone and recording, the key skill comes in the experience of the operator and the strategy behind what you're looking to achieve with the footage.
Drone Videos
Drones have created a valuable additional dimension for video in recent years, being able to capture things from new heights (pun intended), such as stunning golf resorts, architectural masterpieces and cars driving through the woods and up through the mountains. There's many reasons why drone filming can be required. Oftentimes, it's used as the icing on the cake for a video. However, drone filming can go deeper than this, and be used for other projects like timelapses during case studies.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to a video of a building. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Jake Weller – Quiet Town
Jake Weller
We produced a music video for Jake Weller's song “Quiet Town,” which looks to capture the story behind the lyrics and offer an insight into Jake's psyche. Through carefully crafted visuals, the video delves into the themes and emotions conveyed in the song, providing a deeper understanding of Jake's artistic expression. By aligning the narrative of the video with the song's message, we aimed to create a more immersive and engaging experience for the audience, allowing them to connect with Jake on a more personal level. This visual representation not only enhances the storytelling aspect of “Quiet Town” but also solidifies Jake's unique artistic identity.
Stories
A song is a story, and a story deserves to be captured with a video. Exploring the reasons behind a song's creation, delving into the deeper meaning of the lyrics, and developing characters with a compelling storyline can elevate the music industry and enhance an artist's brand. Music video production can transform abstract emotions and themes into concrete visual narratives, allowing listeners to experience the song in a more immersive way. By visually representing the song's message, artists can reach a broader audience, create a stronger emotional bond with fans, and showcase their creativity and vision beyond the music itself.
Music Videos
Add an extra dimension to a soundtrack with a music video. There’s the opportunity to build another layer of emotional attachment, and exploit a broader range of video styles to stamp your individual artistic style on the production. Alongside our standard video production, we know that music video production can visually narrate the story behind a song, making the audience's connection more profound. They provide a platform to experiment with various cinematic techniques, visual effects, and artistic concepts, thereby enriching the overall experience. Moreover, a well-crafted music video can amplify the song's impact, making it more memorable and engaging for viewers.
Clocks and Colours – Black Widow
Black Widow
As part of a series of brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. In this instance, we looked at the metaphorical nature of the Black Widow ring and the deep meaning of making time count. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. Brand film production is about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
Brand films tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – Hyperion
Hyperion
As part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This project looked to capture the feeling of the fantasy Hyperion creature, following on from the brands vision and consistent storytelling. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and a relatable story was vital in bringing this marketing campaign to life. Narrative brand films are about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
A narrative brand film tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Clocks and Colours – North Star
North Star
Under our film production services and as part of a series of narrative brand films looking at Clocks and Colours fantastic and bold jewellery, we wanted to produce impactful stories to emphasis the personality and the symbolism behind their jewellery and the feeling that potential customers can feel to the brand. This film looked to capture the mythical nature of the North Star and beauty of journey, following on from the brands vision and consistent storytelling. These are different to our standard video production projects, as they are narrative-led.
Narrative Storytelling
Understanding the emotional connection, symbolism and vibe of Clocks & Colours jewellery was vital in coming up with an effective idea for a brand film. We focused on showcasing the essence instead of the technicalities for the products existence. Focusing on the emotional attachment and using our film production services to tell a relatable story was vital in bringing this marketing campaign to life. Narrative brand films are about people loving stories and wanting to connect on a deeper level, especially if a product is based around sentiment, so producing emotionally impactful and relatable stories offers a greater opportunity for audience success.
Brand Films
A narrative brand film tell an emotional story that – directly or indirectly – promotes an organization, service or product. These are designed to connect with a target audience in a different way than most videos produced by a business. The goal isn't to hard sell your audience with what makes you the best, but to create content that makes them relate, or laugh, or cry, or just simply know and like your brand. Overall, connecting the audience to your brand's core messages. These are narrative-based, potentially emotional, short films made by talented filmmakers to convey the heart of a brand – when thinking about brand film production, think John Lewis at Christmas and their Man on the Moon advert.
Aligned with Love
Aligned with Love
Aligned with Love are a purpose-led small business that look to improve peoples relationships, whether romantic, business, or otherwise. We produced a company promotional video for Aligned with Love to help them showcase the fantastic work they do in helping them heal and repair relationships. The video looked at their services, unique selling points, values, testimonials and more.
People Stories
A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. A company promotional video is a great way to standout in a competitive marketplace. Think about your customers journey, especially with a promotional video. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.