Working alongside Watkins and Gunn Solicitors again, this time to create a innovative video submission for the Wales Business Awards 2024 / Chambers Wales South East, South West and Mid in hopes they win the Workplace Wellbeing Award amongst fierce competition. And it turns out… they won! We produced a creative and fun wellbeing video that truly showcased the fantastic values, culture and personality of the firm, and how they prioritise the wellbeing of their staff. This ties into the recruitment videos we produced for the firm, to bring top solicitors to the firm whilst avoiding costly recruitment fees. *Video being used privately for now.*
Think about your hiring applicants journey. Solicitors have plenty of options of firms, so what’s going to make them choose yours, and cut through costly recruitment fees? Is company culture and values important to them? They’re likely jumping from website to website, reading great walls of text, all in the hopes of finding the perfect firm. Having notable awards and a wellbeing video will help stand-out and recruit top talent without costly fees. This project ties into our recruitment videos, that save save potential applicants time, as once they find your videos, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act. Legal video marketing proves to be the way forward time and time again for engaging and winning more business.
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Watkins & Gunn
Recruitment Journey
Video Production
Author: cr
SinclairsLaw – Live Broadcast
Sinclair’s Law – Live Broadcast
SinclairsLaw is a highly reputable law firm that offers various legal services but is most known for their special educational needs law. We've been working with them for a while now on a variety of educational marketing projects. They wanted us to evolve their in-house video podcasts with a higher quality production and strategy. Since our involvement with the video podcast filming, the engagement has increased strongly, with this live video reaching around 7k viewers on Facebook. This leads too overwhelming amounts of enquiries for the firm, by helping their audience with excellent educational content. As part of our legal video production services we've also filmed these 'on the road' for the firm.
Educational Marketing
The importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational videos are obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Such as FAQ Videos for your website, video podcast filming, industry insights, hot topics, and similar areas. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
D3 Digital
D3 Digital
D3 Digital is a software agency in Cardiff that helps to empower innovative businesses to thrive online. They do this with a three-step process of Design, Develop and Deploy. They wanted to utilize our technology video production services to produce a promotional video that consists of authentic client testimonials. We worked together to bring in some of their happy clients to share their stories of working with D3 Digital.
People Stories
A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. Technology video production is a great way to standout in a competitive marketplace. Think about your customers journey, especially with a promotional video. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Zynd
Zynd
Zynd is the 21st century technology that unifies the candidate and employer experience. They are a job site that offer talent development and training, and work alongside schools, colleges and universities to bring this to life. Now, technology video marketing is crucial in humanizing a software, and as such we produced a promotional video that would engage and build trust with their typically younger audience, whilst having a relatable story that would cause them to sign up, whilst working to combat the short attention spans.
People Stories
A key promotional video is vital to any brand, whether it's a B2B or B2C, law firm or animal charity, having that key video that engages people and builds trust can be a game-changer for marketing, sales and overall awareness efforts. They can showcase your purpose, your mission, your unique selling points, in a way that will make people actually listen – and more importantly, act. Think about your customers journey, especially with a promotional video. Whether they land from a Google search to your website, from word of mouth to one of your social media channels, from an email marketing campaign to a landing page, or anything else, what are they looking to see? Put them first, make their lives easier and connect quickly and emotionally. Thus, technology video marketing can be a game-changer for marketing efforts.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Memoria – Training
Memoria
Memoria is one of the largest and most respected independent funeral companies in the UK, and we have produced many projects with them, from emotional brand films to product videos to corporate videos and beyond. On this occasion, we produced this training video. Whilst the video is for internal viewing only, it runs for 2+ hours, and saves the training team countless hours and provides a more engaging form of induction for new staff, by sharing the companies history, values, services and more. Video is private and for internal viewing only.
Training Videos
Training videos are a crucial part of many businesses and serve many purposes. One of the forgotten purposes can be showcasing company culture and the internal brand, by setting the tone and personality for the new starter. Alongside this, they can be more engaging than in-person training, and far less time consuming, lasting for years and being re-purposed. Training videos are popular and often necessary for many businesses and can be cost effective and overall more efficient than in-person training. There's a big gap between in-person sessions and other training resources, one is very human and the other is very in-personal, so these help bridge that gap.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
The Open University
The Open University
The Open University were looking for a video podcast and promo videos for both internal and external use, relating to the TV show, Wales: Music Nation with Huw Stephens. The podcast consisted of Huw Stephens are 2 university lecturers. It was a 3-way conversation with 3 camera angles. We've covered various video podcasts and always rave about the benefits of educational marketing, whether internal or external. We can't share the podcast, but the stills imply the production.
Educational Marketing
A video podcast is at the highest form of educational marketing. They appear to be the most effective way of engaging an audience whilst educating them. From a business perspective, the importance of educational marketing can not be overstated, as if a business truly captures the trust and respect of a dedicated audience, they can be see as THE experts in that sector, leading to constant, loyal business. Now, educational videos are obviously designed for educational and insightful purposes, but crucially not to directly sell a service, instead showcasing expertise in a subject and giving back with high-quality content, positioning your business as industry leaders. Thinking about things with yourself as a customer, what matters to you? Does people helping you solve your problems or educate you for free help earn your trust?
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to companies promotional videos. We believe video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Operational Real Estate Festival 2023
Operational Real Estate Festival 2023
Operational Real Estate Festival 2023 (OpRE), is a real estate and hospitality conference re-imagined. OpRE is an evolution of the Hotel Alternatives Event (HAE) founded by Hotel Analyst in 2015. It brings together leaders in the real estate field to educate from the stage and network with each other. Under our event video production services, we were brought in to capture the event from the arrival, general networking, on stage speakers, audience reactions and more, resulting in an event promotional video and 15 talking head interviews from attendees.
Event Video Production
In today’s digital age, event video production is crucial for showing prospects what’s in store for them when they book an event, and for capturing the essence and key points to share with a wider audience. They can be used to sell future events, reflect upon previous ones, and in all sorts of different areas such as key campaigns. Think about your customers journey. They don’t know what’s in store for them if they book your event, they might be searching for similar events or trying to find out what sets your event apart. Videos save them time, as once they find your video, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act.
Video Production
Attention spans are short, so we ensure your message gets across effectively, especially with event video production. Video is about storytelling, showcasing your organization directly or indirectly. It explains how you make a difference, your core values, and unique selling points to increase sales and brand awareness, building trust and emotional connections. We'll analyse competitors and brainstorm ideas to make your video stand out. Event video production has various purposes depending on the occasion. Typically, it aims to create the emotional response you desire for your event, and with your target audience.
Operational Real Estate Festival 2023 – Interviews
Operational Real Estate Festival 2023
Operational Real Estate Festival 2023 (OpRE), is a real estate and hospitality conference re-imagined. OpRE is an evolution of the Hotel Alternatives Event (HAE) founded by Hotel Analyst in 2015. It brings together leaders in the real estate field to educate from the stage and network with each other. Under our event video production services, we were brought in to capture the event filming from the arrival, but also 18 talking head interviews from attendees asking them about their perspectives and asking them various questions.
Event Video Production
In today’s digital age, event filming is crucial for showing prospects what’s in store for them when they book an event, and for capturing the essence and key points to share with a wider audience. They can be used to sell future events, reflect upon previous ones, and in all sorts of different areas such as key campaigns. Think about your customers journey. They don’t know what’s in store for them if they book your event, they might be searching for similar events or trying to find out what sets your event apart. Videos save them time, as once they find your video, they can be enticed to watch, engaged by what they see, and be happy to cut straight to the point, in the process getting them to feel and act.
Video Production
Attention spans are short, so we ensure your message gets across effectively, especially with event video production. Video is about storytelling, showcasing your organization directly or indirectly. It explains how you make a difference, your core values, and unique selling points to increase sales and brand awareness, building trust and emotional connections. We'll analyse competitors and brainstorm ideas to make your video stand out. Event video production has various purposes depending on the occasion. Typically, it aims to create the emotional response you desire for your event, and with your target audience.
Celtic English Academy | Testimonials
Celtic English Academy
We worked with Celtic English Academy on various exciting projects, filming the students experiences on summer programs, filming the students in the classrooms, and hearing directly from the students with testimonial videos, whilst providing photography services. For this project, Celtic English Academy were looking to capture the experience of their students by asking them direct questions about their experiences. In this, we provided a promotional video, social media content and photography to maximise the filming. When it comes to capturing the students perspective, education video marketing is vital, as people of all ages and demographics can watch and connect with a well produced video.
Customer Success Stories
Never mind how good you think your business is, it is often delighted customers who can explain it far better than you, and explain just what a difference you make with your services. If you're considering using video to bolster sales, having your clients share their honest and positive experiences can only help in encouraging others to get in touch. The benefits of video testimonials are obvious yet underappreciated. They are designed to build trust, whilst having a higher retention rate, and have much more impact in terms of shareability, conversions and viewing preferences. As part of our education video marketing services, success stories are a vital offering.
Video Production
Attention spans are short – we ensure you get your message across effectively, especially when it comes to wedding venue video production. Video is about storytelling, and your brand stories can directly or in-directly showcase your organisation, explain how you make a difference, the values that matter most to you, discuss your unique selling points, all in order to achieve more sales and increase your brand awareness. Overall, building trust and connecting emotionally. We’ll ensure we do the competitor analysis and brainstorm ideas to ensure you stand out in video.
Firms & Films: Building Trust Through Video
Introduction
In a legal landscape saturated with competition, it’s crucial for law firms to distinguish themselves not just through exceptional service but also by injecting personality and transparency into their brand. Captivating videos not only highlight your stellar work but also unravel the distinctive elements that set you apart. Here’s our top 5 legal video ideas to inspire your brand elevation.
Promotional Video
Why: Envision the customer journey navigating firms with similar USPs like stellar reviews and a longstanding reputation. Amidst endless text on websites, a promotional video becomes a powerful tool. It succinctly communicates a firm’s personality, services, unique selling points, values, mission, purpose, and client testimonials, providing a captivating and memorable way for clients to connect with your firm.
What: A promotional video is generally a short video that explains who a company is, the services they provide, their unique selling points, values, mission, purpose, and client testimonials.
Where: To be placed on the homepage of the website, sent to interested clients, pinned to the top of socials, sent in email campaigns, played at events, and used in sales and marketing efforts. This is like a video business card, and can be used as a firm’s ultimate creative asset.
Here’s a link to an example: https://www.blackswanproductions.co.uk/accident-claims-wales/
Video Testimonials
Why: Video testimonials enable law firms to authentically showcase client satisfaction, fostering trust and credibility. The visual impact surpasses written reviews, providing a dynamic and persuasive tool to emphasize the firm’s expertise and client-focused approach, thereby attracting potential clients. Imagine prospects witnessing real customers who willingly go on camera to endorse your firm’s excellent services.
What: Video testimonials, or customer success stories, are about having happy clients sit in-front of a camera to discuss the fantastic work a firm did for them and the problems they solved.
Where: Similar to the promotional video, these can be placed on the website, shared on social media, etc, but they can also be used more strategically in marketing a specific service you’re looking to push.
Here’s a link to an example (non-legal): https://www.blackswanproductions.co.uk/zokit/
Service Videos
Why: Embedding videos on each service’s web page provides distinct advantages. It enhances communication, as prospects don’t need to read endless text, whilst building trusts and credibility. The videos showcase expertise, aiding in SEO and increasing engagement on social media. They differentiate the firm from competitors, educate clients, boost conversions, ensure accessibility, and improve client relationships.
What: Service videos are individual promotional videos of specific services like property, education, later life, and more.
Where: Ideally, these will be placed on the respective web page of each service and landing pages, so when a potential customer lands they can watch a video to explain the service and book a chat right away.
Here’s a link to an example: https://www.blackswanproductions.co.uk/watkins-and-gunn-platform/
Recruitment & Culture Videos
Why: Recruitment videos are vital for law firms, dynamically highlighting the culture, values, and work environment. They offer insight into the firm’s ethos and team dynamics. This personalized approach attracts top talent, elevating the recruitment process by standing out from standard job perks and avoiding costly recruiter fees. When deciding to join a firm, do you think the impact of its culture is a crucial factor?
What: Hearing from happy staff members has numerous benefits, as they can be meet the team videos, culture videos, recruitment videos, and all of them in one. They are designed to showcase the happy faces behind a firm, their career journey’s, what they like about working at the firm, their future goals, the company culture and things like this.
Where: Ideally, these will be used in recruitment efforts, so can fit nicely on a ‘join us’ or ‘careers’ page, and anywhere else suitable such as in social media posts with job opportunities.
Here’s a link to an example: https://www.blackswanproductions.co.uk/watkins-and-gunn-recruitment/
Video Podcasts
Why: Law firms can greatly benefit from engaging in video podcasts as a dynamic and modern form of communication. A key advantage is the ability to humanize the firm and its solicitors, allowing prospects and clients to connect more personally. They provide a platform for showcasing the expertise and personalities of the legal professionals, fostering trust and transparency, whilst giving back to their audience.
What: Video podcasts are uniquely designed to educate people whilst showcasing expertise and building trust. You often see them in the form of webinars and recorded from computers, but they’re most impactful when produced through professional filming. Regardless of our top 5 legal video ideas, educational marketing is a proven success with law firms.
Where: Ideally, these will be used on social media and within website blogs to boost Google rankings. They can also be used when acting on behalf of a news outlet by having an expert discuss a topic.
Here’s a link to an example: https://www.blackswanproductions.co.uk/sinclairs-law/
Thanks for reading!
We hope these top 5 legal video ideas help spark creative inspiration and get you thinking about how your firm looks from the outside, looking at things from a customer perspective. We are always happy to offer a free chat to discuss any potential projects you have in mind and provide a consultation on how videos can elevate your firm. This blog was written by Haydn Wakeling, Founder of Black Swan Productions.