In the third episode of The Black Swan Podcast, we dive into the fascinating world of marketing and brand with Pablo Quintela, Senior Marketing Manager at Celtic English Academy and former Creative Director for international agencies.

Pablo shares insights into his career journey, the importance of thinking long-term in marketing strategies, and why brands should prioritize storytelling and customer voices. From avoiding fleeting trends to building trust and connecting with diverse audiences, this episode is packed with valuable lessons for marketers and brand managers alike.

Click here to listen to the audio alternative of the episode.

At Black Swan Productions, we specialize in producing branded content, including thought leadership projects like this podcast. We hope you enjoy this episode, and if you’d like to join the podcast or collaborate with us, please reach out at contact@blackswanproductions.co.uk.

0-0:49: Introduction to the episode.

0:49-1:11: Introduction to Pablo.

1:11-2:15: Pablo’s professional journey.

2:15-3:03: Core values and how they impact his marketing and leadership.

3:03-3:56: Proudest career movement so far.

3:56-05:08: How he ensures a distinctive voice for the Celtic English Academy brand.

05:08-06:13: Evolving a brand's identity while staying true to their core values.

06:13-07:44: Emotive campaigns and the importance of customer testimonials.

07:44-09:15: Strategies for connecting with a target audience.

09:15-10:23: Staying ahead of trends in the education sector.

10:23-11:18: Building and keeping trust with your audience.

11:18-12:32: The impact of storytelling on marketing efforts.

12:32-13:28: Marketing tactics for attracting new students in the education sector.

13:28-14:36: How marketers can avoid greenwashing.

14:36-17:00: Marketing for a Welsh audience and global audiences.

17:00-18:35: Connecting with a diverse audience and showcasing diversity.

18:35-19:30: The importance of data in marketing campaigns.

19:30-21:00: Advice for marketers at different stages of their careers.

Having Pablo on The Black Swan Podcast offered a unique perspective on the power of storytelling, the importance of long-term thinking, and strategies for building authentic connections with diverse audiences. His approach to staying true to a brand's core values while navigating evolving market trends is a valuable lesson for marketers across all sectors.

In the education sector, Pablo emphasized the role of emotive campaigns and customer voices in building trust and fostering engagement. This resonates with broader marketing principles: authenticity and relatability often outweigh flashy trends when it comes to making a lasting impact.

For marketers, his insights highlight the importance of understanding your audience on a deeper level—how they think, what they value, and how they interact with your brand. Whether through storytelling, leveraging data responsibly, or adapting to cultural nuances, effective marketing requires a thoughtful, deliberate approach.

We hope Pablo’s experiences inspire you to reflect on your own marketing strategies, whether you're leading campaigns, building brand identities, or finding innovative ways to connect with your audience.

Let us know your key takeaways from this episode, and don’t forget to follow The Black Swan Podcast for more conversations with industry leaders exploring marketing, brand, and entrepreneurship.